Senior Associate, Social Media & Engagement

OVERALL POSITION DESCRIPTION:   We are seeking a go-getter who is ready to roll up their sleeves and help grow and expand our organization’s organic social media program with a focus on driving brand awareness, driving engagement, and developing opportunities for fundraising on social media.

The Senior Associate, Social Media & Engagement will support the development of impactful social media strategies and manage the program’s implementation across all platforms, including Facebook, Instagram, LinkedIn, Twitter, YouTube and TikTok – with an emphasis on video creation. They will assist in the creation of a content calendar, manage the daily posting and scheduling of social media content, collaborate on the ideation and creation of content, and monitor/respond to comments, etc.

This individual will work closely with the Social Media Manager and Celebrity Partnerships & Influencer Marketing manager to create, manage, and monitor influencer campaigns with a focus on maximizing influencer engagement. This role will be crucial in growing the influencer pipeline for fundraising. 

Final candidates will provide examples of social media posts and take a writing test.

Highlighted Responsibilities: 

• Support the Social Media Manager in creating and maintaining a social media calendar
• Write effective, cohesive, and engaging brand messaging for social media posts
• Support the development of a wide range of multi-media content forms, including video, text, images, gifs and other content forms that best utilize the technology available on any given social media/digital platform
• Manage the daily scheduling and posting of content across all social media platforms, including Facebook, Instagram, LinkedIn, Twitter, YouTube and TikTok
• Support the development of strategic social media campaigns and their creative assets
• Support social media activations across verticals and departments, including Corporate Partners, Public Relations, Editorial, and Celebrity
• Manage social media engagement by engaging with followers, responding to comments and messages while maintaining a positive brand image and fostering meaningful connections with our audience
• Support Social Media Manager in influencer strategy by researching and maintaining database of micro-influencer opportunities
• Support the preparation of monthly reports on revenue growth, audience growth, content performance, and user engagement
• Provide event support and coverage across social channels which may include live conversations, stories, live-tweeting, live blogging, etc.
• Stay up-to-date on new digital technologies and social media best practices.

A well-qualified candidate will possess the following:

• 2-4 years of relevant experience in developing content, posting and analyzing metrics on social media channels, including Facebook, Instagram, Twitter, LinkedIn, YouTube and TikTok.
• Bachelor’s degree in marketing, communications, or related field.
• Understanding of how to use social media to strategically build brands and create attention.
• Strong writing, copy-editing and proofreading skills on short deadlines, and able to effectively deal with competing priorities/deadlines.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate, particularly on Facebook, Instagram, and TikTok
• Knowledge of social media monitoring tools such as Sprout Social, Meltwater, and Brandwatch, etc.
• Knowledge of graphic design tools (Adobe Creative Suite, Canva, etc.,) and experience editing and producing multimedia assets such as videos, GIFs, social graphics, etc.
• Experience working on social media for an organization with a global mission, nonprofit environment.
• Must be passionate about solving global hunger and be inspired by the prospect of growing the audience awareness of World Food Program USA.