Nuvera Communications is a leading Minnesota broadband provider headquartered in New Ulm, Minnesota. Nuvera’s state-of-the-art fiber network provides reliable and affordable residential internet service through both fiber-to-the-neighborhood and newly expanding Gig-speed fiber-to-the-home services. Nuvera also provides business services including fiber internet, voice, hosting, and managed services. Nuvera serves residents and businesses in New Ulm, Glencoe, Goodhue, Hutchinson, Litchfield, Prior Lake, Redwood Falls, Elko New Market, Savage, Sleepy Eye, Springfield, Hector, Arlington and Dassel. Nuvera also serves customers in Aurelia, Iowa.
Office Locations: New Ulm or Hutchinson or Prior Lake
A Marketing Data Specialist will serve as a key resource in the sales and marketing departments for developing, reporting on, and analyzing key metric data and results. Responsible for the management of Nuvera data, with a focus on leveraging business intelligence tools, conducting analysis to distinguish patterns and recognize trends, performing data normalization operations, and assuring data quality. Partner with stakeholders to understand data requirements and develop tools and models such as segmentation, dashboards, data visualizations, decision aids, and business case analysis to support the organization.
Key responsibilities of the role include:
- Drive marketing operations initiatives to help with overall database management and analysis
- Develop residential and commercial marketing reporting infrastructure and data models
- Execute and maintain marketing forecasting, tracking, and reporting processes
- Create scorecards with visualizations to track changes in key business metrics and KPIs
- Define key metrics and aiding in designing A/B test groups to help track performance for digital and offline marketing efforts
- Prepare and present dashboards that help optimize Nuvera’s marketing investments, influence strategic priorities, and prove the effectiveness, value, and ROI of marketing initiatives
- Lead in creating analysis to support growth of Nuvera products and services
- Monitor the success of marketing campaigns in collaboration with media agencies
- Optimize reporting processes and workflows to improve team efficiency and time-to-results
