Senior Brand Manager

Senior Brand Manager

Location: Stratford, CT (On-site)
Reports To: CEO

Two Roads Brewing Company is seeking an experienced Senior Brand Manager to lead our brand strategy, go-to-market execution, and team development across our growing portfolio of craft beers and beverages. This role is an exciting opportunity to shape the next chapter of a beloved Connecticut brand and partner with passionate teams across brewing, hospitality, and product innovation.
 

About Two Roads Brewing Co.

Two Roads Brewing Company is an award-winning craft brewery located in Stratford, Connecticut. Founded on the belief that "the road less traveled" yields the best rewards, we pride ourselves on innovation, quality, and community connection. In addition to our own brand, we partner with clients through contract brewing and are actively expanding into new beverage categories.
 

What You'll Do

• Lead and execute brand marketing initiatives across product launches, brand storytelling, and packaging updates.
• Manage cross-functional collaboration with key teams including Sales, Product Development, Hospitality, Production, and QA.
• Act as the primary liaison to our external creative agency, a key strategic partner, ensuring the relationship is collaborative, productive, and deeply aligned with our business and brand goals.
• Supervise and mentor a small junior team.
• Own the development and execution of integrated marketing plans (including email, retail, PR, and paid media).
• Support new product launches and drive consumer awareness.
• Lead retail and trade marketing initiatives in coordination with the sales team.
• Collaborate on annual planning, budgets, and KPI tracking.
• Help shape the future of marketing at Two Roads as we re-establish a cohesive brand vision.

What We're Looking For

• 5+ years of experience in brand marketing, ideally in craft brewing or beverage-focused CPG.
• Demonstrated leadership and team management experience, including coaching junior staff.
• Experience working closely with sales teams and creative agencies.
• Strong project management and cross-functional collaboration skills.
• Excellent copywriting, communication, and storytelling abilities.
• Strong grasp of branding marketing and data-driven marketing.
• A roll-up-your-sleeves mentality and enthusiasm for the fast-paced nature of craft brewing.
• Comfort working on-site in Stratford, CT, and participating in events as needed.

What You'll Get

• Salary Range: $120,000–$130,000
• Health & Wellness: Comprehensive group medical, dental, and vision coverage.
• Time Off: Generous paid time off package, including holidays and a birthday day off.
• Beer Perks: Monthly taproom pours, bi-monthly take-home case allocations, and an annual Company Store gift card.
• Food & Fun: 15% discount at the Two Roads Food Hall & Bar and access to company events.
• Financial Benefits: 401(k) plan and employee referral bonuses.
• Culture: Collaborative team environment with the opportunity to shape the future of an iconic New England craft brand.

Ready to join the journey down the road less traveled?
Apply now and help us build the next chapter of Two Roads Brewing Co.