Digital Media Manager

Evergreen respects and celebrates the uniqueness in everyone by offering one of the most extensive selections of home and garden décor worldwide. This selection empowers both retailers and consumers to express their unique identities and forge significant connections with others. 

We are a cohesive team of collaborators, learners, and listeners, deeply committed to our retail partners. Leading the industry, we set trends with our in-house creative and product development team based in Richmond, VA. Supported by a dedicated sales team and a 20,000 square foot cutting-edge showroom, we introduce market-desired programs and products that enable retailers to deliver an unparalleled in-store shopping experience for their customers. To increase our shipping productivity, we have implemented AMR (autonomous mobile robots) in our pick & pack warehouse facility. 

We are currently looking for a Digital Media Manager to join our team! We’re looking for someone to help lead the digital advertising and marketing efforts for our family of retail and wholesale brands within the home and garden categories. 

In this role, you will work collaboratively with internal teams and agency partners to drive performance through various digital and multichannel marketing strategies.  We are looking for someone who can plan media activities, execute, analyze and use results to push our businesses forward.

Key Duties and Responsibilities:

• Manage search and PPC advertising on Google and Bing, focusing on new customer acquisition and demand generation

• Lead Google Shopping/Performance Max to maintain strong product feeds and competitive bid prices

• Efficiently manage agency partners across major advertising platforms to achieve measurable results

• Oversee Meta advertising and organic strategies, collaborating with stakeholders to create powerful content

• Develop and test strategies for new ad platforms like TikTok, identifying potential channels and planning their integration

• Implement social media best practices for community building, influencer outreach, and brand partnerships

• Collaborate on affiliate marketing to increase brand mentions, product placements, and promotional optimization

• Manage the social media calendar to align with key dates, events, and the overall Marketing & Communications calendar

• Optimize all channels to meet ROAS, A/S, margin, and revenue goals

• Act as the digital advertising expert, collaborating with copywriters, designers, and merchandisers to share best practices

• Monitor, analyze, and communicate key data and tracking to measure the success of advertising efforts

The requirements listed below represent the minimum knowledge, skill, and/or ability required:

• Bachelor's degree

• 3+ years' relevant experience in paid and social media marketing

• Proficient with Google PMAX, Google AdWords, Google Analytics, Meta, Bing, TikTok, LinkedIn SEO tools, bid management, and optimization systems

• Possess a strong understanding of trends and an ability to quickly respond to customer behaviors

• Experience working with marketing agencies: attending meetings, managing deadlines, and giving feedback

• Familiarity with web analytics and business intelligence tools like Google Analytics and Power BI to track performance metrics

• Skilled in keyword tactics for SEO and paid search, content writing, and optimizing landing pages

• Strong analytical skills and ability to work independently or with a team to share advertising and customer data

• Capable of multitasking, time management, and decision-making in both in-person and virtual settings

• Experience with Shopify and/or HubSpot, a plus