Social Media Coordinator

Job Highlights 

The Social Media Coordinator plays a pivotal role in devising and implementing a comprehensive social media strategy, overseeing the social media calendar, and providing on-site coverage of Houston Grand Opera (HGO) live events. This role involves crafting and maintaining current messaging and external communications across HGO’s social media channels and website. Following the leadership of the Director of Marketing and Digital Content Manager, this person will work closely with colleagues across the organization to execute the social media strategy, aiming to enhance brand recognition and foster positive audience engagement. 

Join Us! 

We are looking for talented, passionate, dedicated people who are eager to make contributions to our community and our mission.

Concerned you do not meet every single requirement listed? Apply! We know that some people are less likely to apply for a job if they do not think they meet 100% of the requirements. At HGO, we are dedicated to building a diverse, inclusive, and authentic workplace. So, if you are excited about this position but your experience does not align perfectly, we encourage you to apply! You may be just the right candidate for this position or another role at HGO.

About the Houston Grand Opera 

The mission of HGO is to enrich our diverse community through the art of opera. We do so by creating, curating, exploring, and producing outstanding experiences centered around the human voice. HGO has received a Tony Award, two Grammy Awards, and three Emmy Awards – we are the only opera company in the world to win all three honors. 

Our strategic focus is two-fold: creating profoundly enriching experiences for our diverse audiences and clearly defining and positively promoting the HGO brand. 

We are passionate about building and sustaining an inclusive and equitable working environment for all company members. We believe every team member enriches our diversity by exposing a broad range of ways to understand and engage our community and discover, design, and deliver enriching experiences.

Compensation and Benefits

We offer robust benefits to full-time employees, including: 

• Comprehensive and affordable health benefits, including medical, dental, and vision insurance; a high-deductible healthcare plan with an employer-funded health savings account; a flexible savings account; an employee assistance program; and employer-paid life, short-term disability, and long-term disability insurance 

• Generous paid time off including vacation, wellness, parental leave, and scheduled and flexible holidays 

• 403b retirement plan with employer match 

• Flexible work schedule 

• Hybrid work environment  

• Professional development fund and opportunities 

• Discounted parking in the Theater District garage and nearby lots plus easy access to Metro transportation 

• Free tickets to our mainstage and community productions and events 

Key Responsibilities 

• Collaborate proactively with the marketing and communications team to formulate data-driven social media campaigns, ensuring the consistent and timely publication of content across all major social media platforms, including Facebook, Instagram, Twitter, and LinkedIn (and other social media platforms as assigned), maintaining a consistent posting schedule.  

• Collect, edit, and manage digital assets (photos, videos, content) from various departments for social media marketing, ensuring brand consistency.  

• Work closely with Audiences team to ensure social media campaigns support cross-departmental and cross-organization goals, aiming for a cohesive message in all HGO channels and communication.  

• Generate engaging content during HGO events by capturing photos and videos, crafting compelling narratives, and optimizing multimedia assets to promote HGO’s brand, productions, and community events.  

• Use social media platforms to deliver strategic and captivating content that resonates with the target audience. Develop and implement growth-oriented strategies aimed at increasing relevant followers and nurturing a devoted social media community by actively engaging with customers across all social media platforms.  

• Set clear objectives, report on key metrics, and consistently analyze insights to measure and assess the effectiveness of online and interactive engagement efforts. Monthly KPI reports will be submitted to the Digital Marketing Manager, Director of Marketing and CMXO.  

• Assist in updating website content and building new pages, ensuring accuracy and timeliness.  

• Coordinate with various artists, external HGO social media accounts (such as HGO Orchestra, Chorus, etc.)  to ensure streamlined content that aligns with brand guidelines, including the coordination of cast takeovers and talent-lead social content. 

Qualifications 

• 2+ years of marketing, social media, and communications experience required.   

• In-depth knowledge of major social media platforms (e.g., Facebook, Twitter, Instagram, LinkedIn) and a track record of effectively managing and growing social media accounts (Google Analytics a plus).   

• Proven strong writing skills, content development, and proof-reading strategies.   

• Skill in creating engaging and visually appealing content, including writing, image selection, and basic graphic design. Photography and video editing a plus.   

• Ability to maintain and enhance brand consistency in messaging, tone, and visual elements across all social media channels.   

• Good customer service skills for addressing inquiries and issues on social media platforms.   

• Flexibility to adapt to changes in social media algorithms, trends, and emerging platforms.   

• Knowledge of opera and classical music is a plus.   

Special Job Characteristics 

Detail-oriented with attention to process, the ability to multi-task, work quickly and efficiently, and function with minimal supervision while working against deadlines in a fast-paced environment is required. Must be a team player and possess excellent interpersonal & customer service skills. Periodic weekend and night work required.  

• This position requires a highly self-motivated, creative individual with experience and a passion for connecting with current and future customers. This individual should be engaging with the online audience daily, with the goal of turning fans into customers.  

• An essential component is communicating the company’s brand in a positive, authentic way 

Physical Demands

The physical demands described here are representative of those we consider important for an employee to successfully perform essential functions of this job: extended periods of sitting and performing tasks such as typing and using a computer mouse, with strong visual and auditory focus, occasional lifting (not exceeding 25 pounds), reaching for items, proficiency in keyboarding, effective communication skills, and fine motor abilities, being mobile within the office for activities like attending meetings. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. 

Equal Opportunity

Houston Grand Opera is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at HGO are based on business needs, job requirements, and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by federal, state, or local laws or regulations. HGO will not tolerate discrimination or harassment based on any of these characteristics. HGO encourages applicants of all ages.