Email Marketing Performance Analyst

Strong Automotive is looking for a hands-on Email Marketing Performance Analyst to own the performance, deliverability, and continual improvement of our clients’ email programs. You’ll combine technical know-how with marketing savvy to ensure every campaign lands in the inbox, drives measurable results, and supports broader customer-lifecycle goals across multiple automotive brands.

Key Responsibilities

• Deliverability & Compliance

  • Monitor and improve inbox placement, sender reputation, and authentication protocols (SPF, DKIM, DMARC).

  • Stay ahead of CAN-SPAM, GDPR, CASL, and other regulations; implement best-practice governance.

• Campaign & Lifecycle Management

  • Direct execution and optimization of  high-volume campaigns and automated journeys across ESPs such as SendGrid, Mailchimp, Salesforce Marketing Cloud, or Iterable.

  • Execute rigorous A/B tests on subject lines, creative, cadence, and segmentation to maximize open and click-through rates.

• List Strategy & Hygiene

  • Lead acquisition, permission, segmentation, re-engagement, and regular list-cleaning initiatives to avoid spam traps and maintain list health.

• Data Analysis & Reporting

  • Track KPIs (open, click, bounce, complaint, unsubscribe) and translate insights into actionable next steps for creative, targeting, or technical fixes.

  • Present campaign performance and deliverability health in clear dashboards for internal and client review.

• Technical Troubleshooting

  • Resolve rendering issues, broken links, dynamic content errors, and blocklist events quickly.

  • Partner with IT and dev teams on DNS, sub-domain, or branded-link setups as needed.

• 3+ years managing high-volume email programs (agency or multi-brand environment strongly preferred).

• Demonstrated success lifting inbox placement and engagement metrics.

• Deep, hands-on experience with at least one major ESP/CRM (SendGrid, Mailchimp, Iterable, Salesforce Marketing Cloud, etc.).

• Proficiency with deliverability monitoring tools (Postmark, 250ok, Inbox Monster, Return Path, or similar).

• Working knowledge of HTML/CSS for email, UTM tagging, and basic SQL or audience-query building.

• Comfortable interpreting data and presenting clear insights to both technical and non-technical stakeholders.

• Adept at juggling multiple client deadlines in a fast-moving, results-oriented environment

Preferred / Nice-to-Have

• Certifications such as HubSpot Email Marketing, Salesforce Marketing Cloud Email Specialist, Google Analytics, or similar.

• Experience configuring DNS records, custom sending domains, or branded link tracking.

• Familiarity with CDP or iPaaS tools (Segment, MuleSoft, Workato, Zapier) for data integration.