The Marketing Manager is responsible for the leadership of onsite marketing and leasing of an assigned apartment community. This position will administer website updates, oversee the development of marketing tools to support onsite leasing and assists with development of sales & marketing programs. In addition, the Marketing Manager will spearhead various social networking initiatives and brand implementation.
Business Expertise:
- Knowledgeable in multifamily sales, leasing, or management
- Proficient in social networking and has an eye for aesthetics
- Flexible and capable of prioritizing tasks when working in a busy and changing environment
Essential Duties & Responsibilities:
- Assist with the brand management in making sure that the brand is being appropriately represented at a community level
- Analyze sub-market trends and results to develop a strategic marketing and advertising plan designed to drive qualified leads that link to the business strategy and plan
- Conduct ongoing analysis and reviews of targeting strategy, lead generation quality, advertising, sales messaging, websites, and collateral materials for accuracy and relevance as it relates to lead generation goals, verbiage, and brand awareness
- Supervise the planning, preparation, and implementation of lease up events, renewal parties, property events, and competitions as approved by the Executive Director
- Work with the Executive Director to assist on-site staff in building relationships with colleges and universities, vendors, and prospects
- Develop annual property marketing plans
- Develop and manage Resident Programs
- Utilize established sales and marketing strategies to increase property traffic, maintain closing ratios and achieve budgeted occupancy
- Assist in the completion of market surveys and leasing reports as required
- Accurately prepare and have a thorough knowledge of all lease-related paperwork
- Maintain accurate prospect traffic and leasing data, and assist with other computer data entry as necessary
- Manage ILS provider, website updates, internet advertising and bulk advertising opportunities
- Create or review and manage all property promotional items
Education/Experience and Technical Requirements:
- Bachelors degree in Marketing, Communications, Business, Real Estate or other related field is preferred
- Experience in multifamily industry within a sales, leasing or management position preferred
- High degree of proficiency in PowerPoint, MS Word and Excel
- Proficiency in social networking required, including but not limited to: Instagram, Facebook, YouTube, LinkedIn & Twitter
- Ability to read and write English fluently
- Computer literacy required
Physical Requirements:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
- The person in this position needs to occasionally move about inside the office to access file cabinets, office machinery, etc.
- The person in this position will need to be able to travel around town, market on campus and stand for long periods of time.
- Constantly operates a computer and other office productivity machinery (i.e., a calculator, copy machine, and computer printer)
- The person in this position frequency communicates with students who have inquiries about their rent or leasing agreement. Must be able to exchange accurate information in these situations.
- While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to stand; walk; use hands to finger, handle or feel; and reach with hands and arms.
