The Marketing and Sales Manager is a team leader responsible for assisting the Community Manager in a collaborative effort to achieve established revenue, occupancy, resident retention, marketing and leasing goals. This position is an invaluable onsite leader that will assist Community Manager in the training, development and performance of a leasing team.
Business Expertise:
- Self-starter who can take on responsibilities and initiating ideas
- Provide excellent customer service to the point that people will never want to leave
- Flexible and capable of prioritizing tasks when working in a busy and changing environment
- Knowledge of trending marketing techniques specifically directed to college students
- Be a team leader that incentivizes your team while always having their backs and holding yourself accountable for their success
Responsibilities:
- Assist Community Manager in the management of an excellent customer service program by adhering to the Peak Customer Service Standards
- Assist with the development and execution of marketing plans and evaluate effectiveness of marketing channels
- Utilize the established sales and marketing strategies to increase property traffic, maintain closing ratios, and achieve the budgeted occupancy
- Prepare monthly leasing goals and incentives for Community Manager approval.
- Ensure the opening and closing of the community including all amenity areas and models is completed daily
- Lease apartments and sell the products and services of the property to prospects
- Assist prospective residents with completion of online application and process application for approval per company policies and procedures
- Prepare and implement renewal programs to ensure timely delivery of renewal communication, highest resident retention.
- Stay current and knowledgeable with leasing and marketing trends, market surveys and market competition.
- Supervise the planning, preparation, and implementation of leasing events, renewal parties, property events, competitions, and Resident Programs as approved by the Community Manager
- Ensure accurate and current prospect traffic and leasing data is entered daily into the property management system.
- Audit lease files as need to ensure adherence to all policies and procedures
- Assist with all move-out and move-in events as well as collect deposits and/or fees associated with move-in
- Contribute to the general upkeep and cleaning of the office, common areas, and the model(s)
- Perform various administrative tasks as needed or as directed by the Community Manager and any additional responsibilities as required
- Represent the company and community in a professional image and manner.
Education/Experience and Technical Requirements:
- Position requires a high energy and organized individual
- College degree or proven success in a Leasing Manager position preferred
- Sales and/or management experience in multi-family housing, hospitality, or retail industries preferred
- Excellent verbal and written communication skills
- Technically savvy individual that can navigate through various social media platforms and a familiarity with Microsoft Office and Entrata
Physical Requirements:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
- The person in this position needs to occasionally move about inside the office to access file cabinets, office machinery, etc.
- Constantly operates a computer and other office productivity machinery (i.e., a calculator, copy machine, and computer printer)
- The person in this position frequently communicates with residents who have inquiries about their rent or leasing agreement. Must be able to exchange accurate information in these situations.
- While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to stand; walk; use hands to finger, handle or feel; and reach with hands and arms.
