Summary
The General Manager of Sales & Marketing will be responsible for leading the property’s marketing and sales efforts, day-to-day operations and customer service for individually leased beds and other clients and assist with overall financial and operational management to successfully maximizing property revenue and NOI performance.
Business Expertise
- Knowledge of financial concepts such as: budgeting, revenue, and NOI
- Knowledgeable in property management software and experience in sales and/or management in multi-family housing, hospitality, or retail industries
- Self-starter who is highly organized and motivated, who can take on responsibilities and initiate projects while working independently and as part of a large team
- Passionate individual that maintains excellent customer service relationships with a variety of clients
- Flexible and capable of prioritizing tasks when working in a busy and changing environment
- Proficient in social networking and has an eye for aesthetics
- Prioritizes personnel management and training efforts
What You’ll Do:
Sales & Marketing Management
- Develop and execute annual leasing and marketing plans
- Oversee marketing and brand management efforts for the property including online advertising, collateral creation, promotional product ordering, etc. for outreach leasing, on-campus renewal efforts, conference center, summer housing, residence life programming, and more
- Work with multiple departments to assist in their marketing and sales needs, including summer housing
- Build and maintain relationships with colleges and universities, vendors, and prospects
- Maintain accurate and engaging property social media and web pages
- Accurately prepare and have a thorough knowledge of all lease-related paperwork and processes, including managing annual updates
Strategic Leasing Management
- Effectively maintain product knowledge of property and competitors through consistent evaluation of market conditions and trends. Ensure leasing staff develops similar knowledge
- Effectively show, lease, and move in prospective residents
- Direct efforts to implement sales and marketing plans, which effectively maximize rental income and budgeted occupancy
Customer Service
- Manage resident retention and service request follow-up programs
- Manage reputation platforms to ensure timely responsiveness and resolves
Personnel Management
- Manage high quality on-site staff through implementation of effective recruitment, training, coaching and development programs
- Effectively perform and document appropriate employee evaluations including, but not limited to, performance reviews and corrective action reviews, and termination paperwork
- Assist with entire Turn process per Company policies and procedures
Financial Management
- Oversee and manage all marketing and resident event expenditures
- Maintain annual budgets/spending and accurate record keeping for all sales and marketing expenditures
- Assist with yearly sales and marketing budgets/forecasts. Be responsive and receptive to owners' needs, goals, and objectives
Operations & Administration
- Accurately prepare and convey all leasing and marketing financial data and reports.
- Achieve the highest possible net operating income through the implementation of effective cost control and revenue improvement programs; identify trends and recommend appropriate strategies and adjustments
- Be responsive and receptive to team and owners' needs, goals, and objectives
- Assist with move-out/in and large-scale property events
- Perform various administrative tasks as needed or as directed and any additional responsibilities as required
- Work closely with the Housing Team to ensure house bed occupancy is maximized while maintaining master lease and summer client needs
What You’ll Need:
- High school diploma or equivalent is required; college degree preferred
- Excellent customer service skills while maintaining the highest standards of professionalism
- Excellent verbal and written communication skills
- High energy and organization skills required
- Technically savvy individual that can navigate through various social media platforms and property management software systems
- Sales/leasing, management, and finance/collections experience in multi-family housing, hospitality, or retail industries
- Ability to analyze and evaluate monthly financial statements and develop yearly operating budgets/forecasts
What You’ll Get:
- Up to 12 weeks Paid Parental Leave + Free Year of Diapers
- Housing discount (varies by property)
- Mentorship program available
- Annual Leadership Conference
- Annual Opportunity for Diamond Club Trip
- 15 days of PTO + 2 additional “Me Days”
- 401(k) Match
- Commitment to leadership training and growth opportunities
- Additional rewards and recognition
PeakMade’s Commitment to Diversity, Equity & Inclusion:
People Matter Most — and we mean all people.
At PeakMade Real Estate, the goal of collaborating to promote diversity and inclusion is at our core. We believe our differences should be celebrated and our experiences should be shared. We believe in creating a culture powered by the acceptance of others and promoting the involvement of everyone. We also believe in owning our responsibility to learn more about the differences that make us stronger, engaging and advocating for marginalized groups of people, and developing mutual respect for each other.
