Organizational Profile
CarePortal is Care-Sharing technology that drives action for local kids and families in crisis. We believe that through the Church and Community, there can be More Than Enough care for every child, through the power of Care-Sharing and the love of Jesus. Our goal is to scale meaningful connections through the local church, making a lasting impact on the lives of everyone involved. We mobilize robust Care-Sharing Networks and lead with Courage, Humility, and Excellence.
We do this through the local Church and in collaboration with child-serving organizations, businesses, and people who care—that’s where you come in.
Position Summary
The Marketing Director role is about reimagining what’s possible—transforming CarePortal’s marketing engine from steady and dependable into high-powered and unstoppable. You will own a bold, innovative marketing strategy that expands our reach, strengthens our brand positioning, and accelerates platform adoption across all stakeholders (churches, agencies, donors, and partners). Reporting to the VP of Operations, you will drive measurable growth, oversee a high-performing marketing team, and pioneer cutting-edge marketing techniques, including AI-driven personalization, digital automation, and category leadership in Care-Sharing.
This is more than marketing—it’s about leading a paradigm shift in how communities care for vulnerable children and families. We are looking for a high-capacity leader who thrives in fast-paced, mission-driven environments and is eager to build something world-changing. Our Vision is to Mainstream Care-Sharing first in America, then around the world, one meaningful connection at time. We need a leader to take that vision and run.
Your Responsibilities Include:
Strategic Leadership & Growth Acceleration
• Architect and implement a visionary marketing strategy that positions CarePortal as the category leader in Care-Sharing.
• Align marketing efforts that drive exponential growth in platform adoption, donor engagement and revenue development.
• Partner with executive leadership to refine CarePortal’s brand voice, messaging, and thought leadership in the market.
Brand Positioning & Thought Leadership
• Elevate CarePortal’s national visibility, making it the recognized leader in community-driven child welfare solutions.
• Lead high-impact storytelling that inspires and mobilizes churches, donors, and partners.
• Develop content strategies, PR, and executive visibility plans to establish CarePortal as an industry pioneer.
Data-Driven Digital & Performance Marketing
• Overhaul CarePortal’s digital ecosystem to maximize organic reach, SEO dominance, and content virality.
• Oversee multi-channel growth campaigns, including email, social, paid media, influencer outreach, and community engagement.
• Build a data-driven culture, leveraging analytics to optimize campaigns and maximize ROI.
Revenue, Fundraising & Partner Growth
• Align marketing with fundraising and business development goals to drive financial sustainability.
• Collaborate with the Development Department to design campaigns that increase donor engagement.
• Collaborate with partnerships teams to enhance marketing support for key relationships.
Team Development & Culture Building
• Recruit, mentor, and empower a high-performing marketing team focused on creativity, innovation and delivers excellence in brand, digital, content, and analytics.
• Ensure marketing operations are scalable, efficient, and aligned with CarePortal’s long-term vision.
• Evaluate, select, and manage relationships with external marketing vendors, including PR firms, agencies, and consultants
