Marketing Communications Strategist

ORGANIZATIONAL PROFILE: 

CarePortal is Care-Sharing technology that drives action for local kids and families in crisis. We subscribe to the vision that through the Church and Community, there can be More Than Enough care for every child through the power of Care-Sharing in local communities before, during, and beyond foster care. The goal is transformation from child welfare to family well-being in the lives of hurting children/families, the Church, and the Community. We develop and mobilize robust Care-Sharing Networks and lead with Courage, Humility, and Excellence. We do this through the local Church and in concert with child-serving organizations, businesses, and people who care - that’s where you come in. 

CANDIDATE PROFILE: 

CarePortal is looking for a passionate Marketing Communications Strategist to join our collaborative and close-knit marketing team. Together, we work each month to create impactful deliverables that align with CarePortal’s brand strategy, mission, and vision. As a candidate for this position, you embody a combination of qualities: highly organized, creative, articulate, intuitive, detail-oriented, and a trusted thought partner. 

To put it simply, if you thrive on strategy, value teamwork, and excel at producing consistent, compelling content across multiple channels — such as email, websites, blogs, direct mail, and print collateral — this opportunity is for you. You believe that people want to come together to care for the most vulnerable, yet they struggle to know who to help and how to connect. You know that children should not pay the highest price when families face extreme hardships, and you want to see the church and the community come together to care together.  

As a candidate, you identify with the following three statements: 

• Crafting powerful messages is my passion, driven by their ability to inspire and make a difference in people’s lives. 

• Strategic thinking is the backbone of thriving brands, shaping both my writing and editing. Effective communication isn’t just about the message — it’s about how it’s delivered. 

• As a self-proclaimed grammar enthusiast, I know that clarity and precision are essential for impactful communication. Without strong grammar, compelling messages lose their power. 

POSITION SUMMARY: 
As the Marketing Communications Strategist, you will lead the development of strategic, high-quality content to amplify brand awareness and attract new users to the CarePortal community. This role calls for a versatile communicator skilled in creating internal and external content, supporting marketing initiatives, and utilizing tools such as Salesforce Marketing Cloud.  

KEY RESPONSIBILITIES: 

• Content Creation & Editing: 
  Serve as the primary content writer for CarePortal, overseeing the entire development process from initial concept and strategy to creation, editing, and proofreading. Develop both internal and external communication strategies, ensuring all content aligns with CarePortal’s brand voice and objectives. 

• Email Marketing: 
  Manage CarePortal’s email campaigns via Salesforce Marketing Cloud, including newsletters, templates, and audience segmentation. Analyze performance and optimize strategies for future campaigns. 

• Social media & Marketing Materials: 
  Collaborate with the marketing team on social media strategy and content creation to boost engagement. Work with the marketing team to produce publications like one-pagers and brochures to support the field team. 

• Website Management: 
  Oversee website content, including monthly blog posts. 

• Donor & Stakeholder Communications: 
  Create content to engage donors, volunteers, and partners through regular updates.  

KNOWLEDGE & SKILLS YOU BRING TO THE ORGANIZATION: 

• Bachelor's degree in communications, marketing, journalism, or a related field required. 

• 4-6 years combined experience in a communications or marketing role, preferably in the nonprofit sector. 

• Excellent writing, editing skills, and proofreading skills. 

• Strongly demonstrated creative writing skills (portfolio of past work welcomed but not required) 

• Meticulous in ensuring accuracy, consistency, and brand alignment in all materials. 

• Strong interpersonal and verbal communication skills for cross-departmental teamwork and stakeholder engagement. 

• Proven experience utilizing AI to refine communication strategies and maximize engagement across diverse platforms. 

• Preferred familiarity with Salesforce Marketing Cloud or similar email marketing platforms. 

• Preferred experience with website management tools (e.g., WordPress) and SEO best practices. 

• Passion for using communication to further the organization’s mission.