Event Marketing Specialist

The role of Event Marketing Specialist at Geospace Technologies supports targeted marketing activities for the global business enterprise including all business units and subsidiaries. The Event Marketing Specialist reports directly to the Vice President of Global Marketing.

This role manages marketing events including trade shows, networking events in energy, water, IoT, and defense/security markets. As an event specialist focused on supporting revenue generation for the company product line, this role will rely on solid communication with other departments to effectively execute objectives and coordinate with colleagues to accomplish tasks.

Key Responsibilities:

• Plan and execute successful 25+ medium to large trade shows and 30+ small conference-style events annually.
• Manage logistics including product shipping, lodging, meeting facilitation, product demos and displays and more
• Participate in development of display and trade show booth design and functionality
• Select and manage marketing promotional materials and branded attire
• Identify and present event advertisement opportunities to Sales and Marketing teams. 
• Collaborate with Digital Marketing Specialist to effectively capture event content.
• Engage with vendors globally.
• Develop, implement and manage analytics to evaluate return on investment from tradeshows and other events.
• Maintain detailed event budget in partnership with finance department and support future event budget forecasting.

• Gather competitive intelligence and customer feedback from shows and develop post-show summaries for sales teams.

• Continually research trade show opportunities in various markets.
• Support planning and execution of online-based events such as webinars.
• Support post-show follow-up and lead management.

To succeed in this role, the Event Marketing Specialist will:

• Represent the marketing department as a positive brand ambassador with customers, colleagues, and key stakeholders.

• Support marketing department annual goals by identifying and recommending strategies for success with emphasis on special events.
• Communicate regularly and proactively with the VP of Global Marketing on project status.

Benefits:

At Geospace our employees enjoy benefits to support their physical, financial, and emotional wellness. These benefits include: 

• Comprehensive medical, dental and vision plans 
• 401(k) with a percentage match 
• Supplemental insurance options 
• Paid time off program with paid holidays  
• Paid volunteer hours, and charitable giving matches 

• Bachelor’s degree in communications, marketing, advertising, or a related field, or 2 years of relevant experience
• Excellent written and verbal communication skills
• Proficiency with marketing management tools (Monday. Com and HubSpot experience preferred)
• Strong project management and organizational skills
• Computer literacy, particularly in Microsoft Office
• Ability to represent the marketing department as a positive brand ambassador with customers, colleagues, and key stakeholders
• Travel and participation of some events is required.