Who We Are
American Farmland Trust (AFT) is the only national organization that takes a holistic approach to agriculture, focusing on the land itself, the agricultural practices used on that land, and the farmers and ranchers who do the work. Since our founding in 1980, AFT has helped permanently protect over 8 million acres of agricultural lands, advanced environmentally-sound farming practices on millions of additional acres and helped thousands of farm families make a go of it (primarily through programs that increase farm viability and/or enhance farmland access). Long a pioneering leader, AFT is now riding a new wave of growth, driven by agriculture’s most pressing needs and opportunities.
We believe diversity drives innovation. We are inclusive. We embrace differences. We recognize and respect the fundamental value and dignity of all our employees. We celebrate the unique traditions, heritages, and experiences our employees bring to the workplace. We are committed to creating and sustaining an inclusive culture that promotes and values diversity, and where everyone feels empowered to bring their authentic selves to work every day. Please see AFT’s statement on Diversity, Equity, Inclusion, and Justice.
Job Purpose
AFT’s Marketing team deploys multi-channel, integrated marketing communications to support the communication goals and grow the supporter base of the organization. The Marketing Coordinator works across the organization to raise awareness of the brand through public outreach, retail and marketing communications. This position reports to the Director of Marketing and is an integral part of the national Communications team.
Position Summary
The Marketing Coordinator works with leadership, staff, partners, and vendors to conduct outreach, deliver communications, coordinate campaigns, and develop new resources to support AFT’s mission. They engage daily with supporters, farmers and ranchers, and the public both on the ground and through media.
The primary responsibility is to support the Marketing team and National Communications division operations, specifically through public outreach, events and branded retail. The role will also support general National Communications administrative tasks and take on other marketing responsibilities in social media, email marketing, content and design.
The Marketing Coordinator implements event and outreach strategies for AFT on behalf of the National Communications division and leadership to meet national goals. This role coordinates the operations of AFT’s national event plan and facilitates brand alignment and promotion of events by working closely with internal stakeholders across National Communications, Development, Programs, and the Executive teams.
The position also directly contributes to AFT’s success by supporting AFT’s retail operations, where they provide day-to-day management of the AFT Store. This support includes monitoring and tracking orders, inventory and merchandising for promotion. They are responsible for superior customer service and will help the Director of Marketing to drive brand awareness and revenue through retail strategies.
Duties & Responsibilities
- Monitor AFT events calendar and plan support functions with teams.
- Research public outreach opportunities that raise the profile of the brand.
- Represent AFT at external events, public meetings, conferences, workshops, and trainings.
- Maintain internal AFT calendar of events and coordinate event support inquiries from AFT staff; monitor and improve processes and policies for events function.
- Contribute to fundraising, supporter conversion, and other key marketing campaigns.
- Operate AFT’s Shopify store and manage customer service, inventory and merchandising.
- Help drive traffic, sales and new product development for AFT store.
- Create high-quality outreach and marketing content for teams and leadership.
- Develop new, compelling events and outreach tools and programming that is responsive to organizational needs.
- Monitor eCommerce assets and performance; develop strategies to re-market customers.
- Own customer experience and leverage tools like chat and email to service inquiries; respond promptly and escalate issues to supervisors.
- Document and report AFT store metrics on monthly basis and help prepare sales tax reports.
- Record team and division activities and meetings, monitor progress and report outcomes quarterly.
- Coordinate events, including but not limited to: research, contracting, email marketing, list building, advertising, raffle promotions, creative, messaging, booth design, tabling operations, photo and video content, and post-event conversion activities.
- Prospect and conduct lead development on special event projects, including thought leadership proposal writing, opportunity monitoring and evaluation, and reporting activities.
- Work with event organizers to schedule and position AFT staff as speakers.
- Help to cultivate strong brand affinity and relationships with supporters and agricultural, environmental, research, business, and community partner organizations.
