Senior Manager for External Relations
Full-time, Remote w/in New England
Who We Are
American Farmland Trust is the only national organization that takes a holistic approach to agriculture, focusing on the land itself, the agricultural practices used on that land, and the farmers and ranchers who do the work. Since our founding in 1980, AFT has helped permanently protect over 6.5 million acres of agricultural lands, advanced environmentally-sound farming practices on millions of additional acres and helped thousands of farm families make a go of it (primarily through programs that increase farm viability and/or enhance farmland access). Long a pioneering leader, AFT is now riding a new wave of growth, driven by agriculture’s most pressing needs and opportunities.
Programing across the country, but especially within New England has grown exponentially. That growth has been focused on supporting, building relationships with and more deeply connecting to farmers, thought leaders, and policy makers across the region as we seek transformative change to our agricultural systems within the region.
We believe diversity drives innovation. We are inclusive. We embrace differences. We recognize and respect the fundamental value and dignity of all our employees. We celebrate the unique traditions, heritages, and experiences our employees bring to the workplace. We are committed to creating and sustaining an inclusive culture that promotes and values diversity, and where everyone feels empowered to bring their authentic selves to work every day. Please see AFT’s statement on Diversity, Equity, Inclusion, and Justice.
The Position
The New England Senior Manager for External Relations will inform, elevate, focus and coordinate regional strategy and communications to serve high level program, policy and funding partners. The Sr. Manager collaborates with AFT New England Program Leadership to drive meaningful strategic growth, program impact and establish positive market perception. An exceptional catalyst and polished externally facing leader, this individual will be part of the NE Program senior management team, along with the Regional Director and Deputy Director.
Responsibilities center on two primary roles focused on helping to manage strategic relationships and strategic messaging as follows: 1. Articulate, curate and maintain an external message about the vision, priority goals and impact of AFT’s work clearly and concisely in a manner that inspires and motivates allies and supporters, and 2. Sustain, deepen and cultivate key relationships to build AFT’s reputation, visibility, and impact.
The Sr. Manager will provide a unique blend of communications skills, operations capacity, and program strategy to deepen relationships, strengthen the brand, and grow the pipeline of impactful collaborations and allies that support an impactful AFT NE program. The Sr. Manager will work with regional leadership and other staff to fully understand and articulate the strategies and tactics used, as well as the goals and objectives of the major programs within the region, including policy. Additionally, the Sr. Manager will bring deep outreach and fundraising experience to collaborate with AFT’s New England Philanthropy Officer and national development staff, ensuring they have the tools and a strategic communications plan to succeed. Depending on the specific experience of the chosen candidate, a deeper role collaborating with the New England Sr. Policy Manager would be considered.
Key Responsibilities
- Manage, deepen and cultivate key relationships to build AFT’s reputation, visibility, and impact
- Craft and deliver strategic messaging about the vision and impact of AFT’s work clearly and concisely to inspire and motivate allies and supporters
- Support, build and maintain high impact external program relationships, including taking the lead on a portfolio of 8-10 key relationships
- Oversee, evolve and guide the development and implementation of a right-sized strategic communications and outreach strategy that supports high level outreach, generates impactful partnerships, and supports fundraising through story telling in print, media coverage and speaking engagements in key markets.
- Supervise the NE Communications and Outreach Manager’s contribution to the above strategy
- Craft and oversee the development of highly impactful communications (written and visual communications) that capture the environmental, economic and human impact of the work to motivate and engage key audiences.
- Develop and hone key program messages and create content appropriate for key external audiences and settings, including donors, other funders and policy makers
- Support other NE program staff in strengthening the external program relationships they are uniquely positioned to hold
- Train and support staff to effectively and consistently incorporate key program messages when engaging with external audiences
- Support the NE Team as needed with strategy, talking points, marketing visuals, and tasks as assigned to advance key opportunities.