Lancaster Archery Supply, based in Lancaster, Pennsylvania, is the world’s largest archery supplier, serving as a premier destination for enthusiasts both in person and online. With over 40 years in business, we offer an unmatched selection of equipment, from traditional bows to the latest high-tech gear, serving beginners, hunters, and competitive archers worldwide. At Lancaster Archery Supply, we are committed to supporting the archery community and helping every archer achieve their goals.
We are focused on delivering exceptional experiences through creative and impactful media. We believe in the power of visual storytelling and are looking for a talented Graphic Designer who not only excels in design but also brings experience in email and SMS marketing, particularly with platforms like Klaviyo, to help us engage our audience through multi-channel campaigns.
Job Overview:
We are looking for a highly versatile Graphic Designer who thrives in a dynamic environment and can seamlessly integrate branding, creativity, and marketing expertise into compelling designs across digital and email channels. The ideal candidate has a proven track record in graphic design and hands-on experience with Klaviyo or similar platforms for email and SMS marketing. This role requires a unique blend of technical skills and creativity, making it ideal for a candidate who is passionate about visual design, customer engagement, and data-driven marketing.
Position is on site only. Remote work is not available.
Primary Duties and Responsibilities:
- Email & SMS Marketing (Klaviyo Expertise Preferred)
- Design, set up, and manage email and SMS campaigns, including layout, graphics, and coding for compatibility across devices.
- Create customized email templates and automation flows in Klaviyo or similar platforms to maximize open rates, click-through rates, and conversions.
- Implement A/B tests on creative assets, subject lines, and send times to optimize campaign performance.
- Analyze metrics and report on campaign performance to inform ongoing design and content improvements.
- Design & Visual Content Creation
- Create visually compelling, on-brand designs for email, SMS, social media, website, and other digital platforms.
- Develop graphics for a range of marketing materials, including promotional materials, ads, event signage, tradeshow booths, etc.
- Collaborate with the marketing team to produce assets that enhance user engagement and conversion.
- Brand Consistency & Innovation
- Ensure brand consistency in visual assets across all channels.
- Stay up-to-date with the latest design trends, tools, and email/SMS marketing best practices to maintain a cutting-edge approach.
- Propose and implement creative ideas for new design concepts that align with our brand and engage our target audience.
- Collaboration & Project Management
- Work closely with cross-functional teams, including marketing, ecommerce, product, and sales, to align on design needs and campaign strategies.
- Manage multiple projects, meet deadlines, and prioritize tasks effectively to ensure timely and accurate completion of assignments.
