Senior Product Manager, MarTech, AdTech and Data

SUMMARY  

At Hallmark+, we believe in the power of storytelling to create lasting connections. As a Senior Product Manager – AdTech, MarTech & Data, you will drive the product vision strategy and execution of strategic initiatives that unlock personalized, data-driven experiences and drive monetization across Hallmark’s digital ecosystem – leveraging advertising and marketing technologies to deepen audience engagement and deliver measurable business impact. 

This transformative role supports the One Hallmark vision by streamlining capabilities across our businesses. You’ll drive product strategy, execution, and cross-functional collaboration to deliver scalable, privacy-compliant solutions that empower Business and Marketing teams to maximize paid media effectiveness. You’ll build and scale ad tech capabilities, collaborate to develop a forward-looking H+ MarTech vision, and define the data instrumentation capabilities needed to realize both. Success requires a strong analytical mindset, data-driven decision making, and the ability to translate complex technical concepts into clear business value. You will work closely with Product Managers for Streaming Experience and Acquisition & Activation to ensure seamless integration of ad tech and MarTech capabilities across platforms, driving subscriber engagement, activation, and monetization. 

The ideal candidate will have a strong background in Ad Tech, MarTech, Marketing attribution, data instrumentation, and cross-functional leadership to unlock key capabilities that maximize Consumer Lifetime Value (CLV), and Paid Media Spend. 

ESSENTIAL DUTIES AND RESPONSIBILITIES 

Product Strategy & Execution  

• Collaborate with product management leadership to define and execute a strategic roadmap for AdTech and MarTech capabilities, aligned with business objectives and growth targets. 

• Develop a AdTech vision and integrate with evolving enterprise MarTech vision that supports personalized marketing, audience segmentation, and lifecycle management. 

• Define data capabilities required to enable robust measurement, attribution, and optimization across paid media and owned channels. 

• Drive innovation in marketing attribution, measurement grounded in privacy compliance.  

• Align product initiatives with One Hallmark goals and cross-brand opportunities.  

Data-Driven Decision Making 

• Leverage quantitative and qualitative data to inform product strategy, feature prioritization, and business cases. 

• Establish and monitor KPIs for ad tech and H+ MarTech initiatives, using insights to iterate and optimize product impact. 

• Partner with digital analytics and data teams to deliver actionable insights and drive continuous improvement. 

AdTech Capability Building 

• Lead the development and optimization of advertising products and integrations (e.g., Freewheel, Kochava, Google Tag Manager, Amplitude). 

• Collaborate with engineering, vendors, and cross-functional teams to deliver scalable, privacy-compliant solutions. 

• Support ad sales and marketing teams with tools and processes that maximize paid media effectiveness and consumer lifetime value. 

• MarTech Enablement 

• Collaborate with other MarTech leads to assess current H+ marketing technology and design future-state solutions to enable advanced targeting, personalization, and automation. 

• Integrate customer data platforms (CDPs), clean room technologies, and identity resolution platforms (e.g., LiveRamp) to enhance marketing effectiveness. 

Data Instrumentation & Privacy 

• Ensure robust data instrumentation for tracking, analytics, and attribution across all digital touchpoints. 

• Embed privacy and compliance (CCPA, GDPR, etc.) into product features, partnering with Legal, Privacy, and Tech teams. 

• Utilize privacy management and data governance tools (e.g., OneTrust, Oval Edge). 

Cross-Functional Collaboration 

• Work closely with Product Managers for Streaming Experience and Activation to align roadmaps, share insights, and deliver cohesive H+ Subscriber user experiences. 

• Lead end-to-end product development, from ideation to launch, with agile teams. 

• Communicate progress and align stakeholders across business, engineering, marketing, and ad sales. 

BASIC REQUIREMENTS  

• 5-7 years of experience in Product Management, with a focus on AdTech, MarTech, and/or Data platforms.  

• Proven success optimizing advertising products across streaming platforms.  

• Strong understanding of marketing attribution models and measurement frameworks.  

• Experience with Agile Methodology  

• Experience with privacy compliance in digital advertising and MarTech (CCPA, GDPR, etc.).  

• Hands-on experience with tools/platforms: Freewheel, Kochava, Google Tag Manager, Amplitude, OneTrust, Oval Edge, LiveRamp. 

• Excellent communication and stakeholder management skills.  

• The ability to translate complex technical concepts into clear business value. 

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OTHER REQUIREMENTS 

• 3-5 years of experience in a streaming focused product management role, with a focus on content discovery and personalization.  

• Familiarity with Customer Data Platforms (CDPs), clean room technologies, and identity resolution platforms such as LiveRamp.  

• Background in streaming media, connected TV, or digital video advertising.  

• Experience with privacy and data governance tools such as OneTrust and Oval Edge. 

The salary range for this job is between $110,100-$149,800.  Salary will take into consideration several factors including location.  

Hallmark Media is an equal opportunity employer.  All qualified applicants will be considered for employment without regard to race, color, religion, sex, age, pregnancy, national origin, physical or mental disability, genetics, sexual orientation, gender identity, veteran status, or any other legally-protected status.  Principals only please.