Sr. Manager, Email & Marketing Automation

Company Overview
 

HealthStream is the leader in healthcare workforce solutions. We help organizations work better by helping their people work smarter.
 

HealthStream provides the leading learning, clinical development, credentialing, and scheduling applications delivered on healthcare’s #1 platform. We streamline everyday tasks while improving performance, engagement, and safety – fostering a workplace where people flourish, and care thrives.

Why Join Us

At HealthStream, you’ll have the opportunity to make a meaningful impact on the future of healthcare by collaborating with a team of talented professionals dedicated to innovation and excellence. We offer competitive compensation, comprehensive benefits, and a supportive work environment where creativity and collaboration thrive.

Our shared vision is to enhance the quality of healthcare by empowering the people who deliver care – a commitment we have upheld for over 30 years through providing innovative solutions and driving constant growth. Join us in revolutionizing the healthcare industry and shaping the future of patient care. As a HealthStreamer, you will be at the forefront of healthcare technology innovation, making a recurring impact on the industry.

We’re proud of our values-forward culture that offers our people:
 

• Mission-oriented work

• Diverse and inclusive culture

• Competitive Compensation & Bonuses

• Comprehensive Insurance Plans

• Mental and Physical Health Support

• Work-from-home flexibility

• Fitness Center Reimbursements

• Streaming Good time off for volunteering

• Wellness workshops

• Buddy Program for new HealthStreamers

• Collaborative work environment

• Career growth opportunities

• Continuous learning opportunities

• Inspiring workspaces to collaborate and connect with other HealthStreamers

• Free employee parking at our Resource Centers in Nashville, Boulder and San Diego

At HealthStream, our thriving culture encourages collaboration and values contributions, allowing our team members to continuously solve big problems and grow. We offer flexibility and paid time off to support work-life integration for all employees, including a hybrid work environment and Streaming Good volunteer day. For team members in commutable distance, HealthStream has Resource Centers in Nashville, TN, Boulder, CO, and San Diego, CA. Our resource centers provide an inspiring workspace to collaborate and recharge as well as company-sponsored onsite social events for development, connection, and celebration.

We are committed to driving innovation in healthcare and ensuring that patients receive competent care from qualified professionals. As a HealthStream team member, you will help bring this vision to life. If you want to work for a company committed to its values and vision, HealthStream is the place for you!

HealthStream is an equal opportunity employer. HealthStream prohibits employment practices that discriminate against individual employees or groups of employees on the basis of age, color, disability, national origin, race, religion, sex, sexual orientation, pregnancy, veteran or military status, genetic information or any other category deemed protected by state and/or federal law.

Position Information

Position Overview

HealthStream is seeking a Sr. Manager, Email & Marketing Automation to join our Digital & eCommerce Marketing team to oversee the development, execution and analysis of email campaigns within Salesforce Marketing Cloud and Salesforce Marketing Cloud Account Engagement (Pardot). With a primary focus on lead generation, nurture, and retention efforts, the Sr. Manager leverages insights to optimize campaign performance and enhance audience engagement.  They will build emails and automations, segment audiences and grow lists, perform testing and deliver insights. This role includes maintaining operational lead and data flows ensuring that CRM integration works as intended.

The Sr. Manager, Email & Marketing Automation role will support HealthStream’s internal team of product marketers in executing marketing campaigns with the goal of generating new sales qualified leads and increasing engagement with existing leads. The ideal candidate has experience using Marketing Cloud, Pardot and the Salesforce product suite. The role reports to the AVP of Digital & eCommerce Marketing.

Key Responsibilities

You will be responsible for adhering to all HealthStream security policies, procedures, and assigned training.

• Develop and execute end-to-end email marketing campaigns across multiple solution lines including setting up behaviorally triggered email lifecycle campaigns designed to help activate and retain customers.

• Segment and manage email lists and definitions, ensuring accurate targeting and personalized communication based on customer demographics, preferences and behavior.

• Lead & conduct A/B testing on marketing programs to maximize the effectiveness of tools and processes

• Manage email operations, ensuring efficient data flow, targeting, and event tracking.

• Execute with quality (QA checklist, proofreading, testing, approvals), maintain master email calendar (scheduling, cadence), and monitor distribution (verify successful sends and track lead delivery).

• Monitor lead acceleration from Marketing Cloud & Pardot to CRM (Salesforce) to ensure complete and accurate data flow

• Work with key stakeholders to define segments, audiences, frequency and priorities.

• Act as a strategic partner, providing insights and support for broader marketing objectives.

• Use data insights to make data-driven decisions and recommend improvements to enhance campaign effectiveness. Provide a point of view for leveraging new marketing and CRM technologies, platforms, and channels to reach and engage with new and returning customer segments

• Demonstrate email best practices, including: subject lines, messaging, creative, and segmentation

• Manage, organize, and prioritize multiple projects at different stages of completion and due dates

• Compliance with regulations, including: CAN-SPAM, GDPR, etc.

• Stay up-to-date with the latest B2B marketing automation practices and tactics and recommend optimal automation utilization where appropriate

• Other duties as assigned

Requirements           

• Bachelor of Arts in Marketing, Communications or related field is a minimum requirement.

• 5+ years' experience in B2B marketing automation and operations and proficiency with Pardot and Salesforce Marketing Cloud. Certification a plus.

• Strong background in email marketing strategy and execution, including lifecycle emails and nurture campaigns. Experience with audience segmentation within Customer Data Platforms is preferred

• Experience in implementing and optimizing marketing campaigns targeting business decision-makers.

• Proficiency in A/B testing methodologies and tools to drive continuous improvement.

• Knowledge of email deliverability best practices, DNS management, and reputation management.

• Experience analyzing campaigns, data, and reports

• Previous experience working in a complex organization with multiple product lines and solution areas

Qualifications

• Proficiency in HTML and CSS for email design and troubleshooting.

• Interpersonal skills - exceptional verbal/written communication, listening, coaching, and presentation skills, and high attention to detail

• Proven ability to manage multiple projects with high quality, attention to detail, and exceptional teamwork and internal communication skills

• Experience working in a collaborative, deadline-driven environment

• Strong analytical, research-oriented, and critical thinking skills, including the ability to understand, interpret, and present relevant data

• Proven ability to manage multiple projects with high quality, attention to detail, and exceptional teamwork and internal communication skills

• Creative flair, attention to detail, and passion for storytelling and crafting engaging email content that resonates with target audiences.

• Ability to work in a fast-moving, multi-stakeholder, evolving organization with a large degree of ambiguity

• Demonstrated ability to interface cross-functionally with other teams

• Emphasis is on results-based marketing, therefore excellent track record is essential.

Benefits

 HealthStream offers a comprehensive benefits package to eligible employees, including: 

• Medical, Dental and Vision insurance 

• Paid Time Off 

• Parental Leave 

• 401k and Roth 

• Flexible Spending Account 

• Health Savings Account 

• Life Insurance 

• Short- and Long-Term Disability 

• Medical Bridge Insurance 

• Critical Illness Insurance 

• Accident Insurance 

• Identity Protection 

• Legal Protection 

• Pet Insurance 

• Employee Assistance Program 

• Fitness Reimbursement 

Are you passionate about enhancing healthcare outcomes and empowering healthcare professionals? Join the HealthStream team and become a HealthStreamer! Together, we can make a difference in the world of healthcare.