In-App & Email Marketing Manager

We are seeking a creative and data-driven In-App and Email Marketing Manager to spearhead our email marketing campaigns and in-app customer journey initiatives. This role requires someone with strong analytical skills, the ability to manage multiple projects, and a passion for continuous improvement through testing and optimization.

Key Responsibilities:

• Lead the strategy, creation, execution, and performance analysis of all email marketing campaigns.
• Collaborate with the marketing team to develop engaging, creative email content and schedules.
• Manage and optimize the customer journey within our apps, ensuring effective communication with users.
• Continuously test, analyze, and refine email and in-app marketing strategies for better performance.
• Track and analyze data from email campaigns and app interactions to optimize future campaigns and enhance engagement.

• Proven experience in email marketing and in-app communication strategies.
• Strong creativity with the ability to develop innovative marketing campaigns.
• Analytical mindset, capable of interpreting data and making data-driven decisions.
• Familiarity with Mailchimp and general email marketing principles.
• Proficiency in Adobe Dreamweaver or similar HTML/CSS editing tools.
• Basic understanding of HTML/CSS and email design best practices.
• Strong attention to detail and ability to manage multiple projects simultaneously.

Tools & Software Proficiency (preferred) :

• Mailchimp
• Dreamweaver (or similar HTML/CSS editors)
• Microsoft Excel (for data analysis and reporting)
• Basic HTML/CSS knowledge