MARKETING COMMUNICATIONS SPECIALIST

Position Title: Marketing Communications Specialist

Department: HR

Reports To: VP of HR (in partnership with VP of Operations)

Vermeer Great Plains – 100% EMPLOYEE-OWNED COMPANY

An authorized distributor for Vermeer equipment in Kansas, Oklahoma, and Western Missouri with five branch locations across the region.  A 100% employee-owned company, we provide dedicated sales, rentals, parts, and service support for customers in the tree care, landscaping, wood waste, organic recycling, underground construction, and mining industries.  

POSITION FUNCTION:

The Marketing Communications Specialist will play a key role in enhancing VGP’s internal and external communications, brand presence, and employee and customer engagement. They will promote VGP’s products and services to existing and prospective customers through strategic marketing campaigns. 

ESSENTIAL PERFORMANCE RESPONSIBILITIES:

• Collaborate with the corporate marketing representative on national campaigns and initiatives to ensure alignment and cohesion, including marketing campaigns statistics
• Oversee VGP’s merchandise, including design ideas, inventory management, and distribution
• Design and manage VGP content for social media platforms and the company website to enhance brand visibility and community engagement
• Create and publish high-quality videos and photos for both internal and external use, showcasing company culture, events, and initiative
• Drive intranet content and engagement, ensuring the platform is a central hub for employee information and interaction
• Create and maintain consistent branding for both internal and external events, ensuring alignment with corporate standards
• Assist with developing and maintaining consistent internal communication strategies to keep employees informed and engaged
• Support and manage internal recognition programs to celebrate employee achievements and milestones
• Assist with developing and delivering external communication to drive products, services, initiatives, and our brand
• Promote recruiting and hiring events through various channels to support talent acquisition efforts
• Manage facility branding to ensure a professional and branded appearance across all company locations
• Assist in tracking marketing budgets
• Plan, execute and attend events (such as trade shows, seminars, etc.), including logistics, on-site support, and follow-up
• Maintain and update customer databases and contact lists
• Research potential markets to identify growth opportunities and potential pitfalls
• Assist in tracking metrics to measure the effectiveness of marketing campaigns
• Stay current with the latest trends, standards, and skills required within your field and industry by continuously developing through your Individual Development Plans, etc.
• Follow all safety rules and regulations while performing work assignments and adhere to all policies and procedures as specified in Employee Handbook
• Other duties as assigned

Measure of success determined by established company guidelines, including but not limited to the ability to successfully perform the above-mentioned functions, feedback from customers, ability to take guidance and direction from Manager professionally, and execute upon such feedback.

KNOWLEDGE, SKILLS AND ABILITIES:

• Must be committed to and take a pro-active approach to our Company Mission, Vision and Values
• Advanced proficiency in Microsoft Office, with aptitude to learn new software and systems
• Solid understanding of different marketing techniques
• Experience with marketing computer software and online applications (e.g. CRM tools, Online analytics and Google Adwords)
• Experience with graphic design software, including Photoshop, Illustrator, InDesign, etc.
• Experience with social media platforms, including Facebook, Twitter, Instagram, etc.
• Working knowledge of WordPress, HTML and CSS
• Advanced proficiency in content creation, including photography and videography
• Copywriting experience
• Ability to deal with and look at situations with a logical and analytical approach
• Strong ability to adapt to the people and environment around them - customers, suppliers, co-workers and manufacturer's employees
• Ability to conduct yourself in a professional, ethical and reliable manner
• Strong verbal and written communication skills in order to communicate professionally, respectfully and honestly at all times
• Demonstrated ability to manage multiple tasks and maintain the necessary attention to detail
• Strong initiative and ability to work independently as well as being respectful, approachable and team oriented while building strong relationships
• Travel is required: up to 50% of the time with some overnight travel expected
• Bilingual capabilities strongly preferred

QUALIFICATIONS:

• Bachelor’s degree in Marketing, Communications or related field and at least 3 years of experience in the same or similar role; or equivalent combination of education and experience required
• Must have a valid unrestricted Driver’s License and ability to maintain one throughout employment
• Background check, pre-employment drug testing and clean driving record required

FLSA status: Exempt

EOE

The above noted job description is not intended to describe, in detail, the multitude of tasks that may be assigned but rather to give a general sense of responsibilities and expectations of position. As the nature of business demands change so, too, may the essential functions of this position.