Marketing Director will oversee, coordinate and participate in the strategies and promotion of Cattlemens Bank. The Marketing Director plays a key role in brand management, customer acquisition, and revenue growth, making it a critical position in the overall success of the organization. The Marketing Director will be a direct representative for bank activities, community involvement, all awhile adhering to the core values, vision and mission of Cattlemens Bank.
Duties/Responsibilities
Strategy Development
- Develop, execute and implement the bank’s advertising and promotional activities
- Plan and implement marketing campaigns across multiple channels including digital, social media and print
- Analyze target market information for Oklahoma and Texas and recommend effective marketing approaches
- Collaborate with internal departments to align marketing efforts with overall objectives
- Identify new marketing strategies that will benefit Cattlemens Bank branches across Oklahoma and Texas
- Maintain knowledge on emerging products, services and latest trends
- Forecast, implement and oversee the operating budget across all branches
Brand Management
- Build relationships with community organizations, community leaders and public outreach programs
- Serve as an ambassador and spokesperson in the community through public relations, sponsorships and events
- Manage branding for new products and services offered through core banking system
- Maintain cattlemensbank.com through wordpress content management system
- Collaborate with branch managers to produce high-quality sharable content (images, videos, etc.)
- Ensure all marketing materials and communications comply with relevant banking regulations and laws
Event Management
- Lead, co-plan and attend various community events in Oklahoma, and at our Fort Worth and Dallas, Texas branches. (2-3 per year)
- Work closely with vendors, venues and internal teams
- Preforms other related duties as assigned or requested by management
- Only minimum duties are listed
Required Skills/Abilities
- Excellent verbal and written communication skills
- Thorough understanding of marketing strategies and practices
- Excellent interpersonal and customer service skills
- Excellent organizational skills and attention to detail
- Creative and innovative approach to marketing
- Proactive approach to problem solving, decision-making and ability to navigate challenges
- Proficient with Microsoft Office Suite, Adobe Suite, Canva or related software
- Flexibility in working hours based on project deadlines and event schedules
- Occasional travel required
