Marketing Automation Campaign Manager

About Inhabit

Inhabit operates a unique collective of PropTech products serving the residential and short-term rental industries. Our industry leading ecosystems bring strategic value to deliver transformative software solutions and services to the industries we serve. As a strategic SaaS provider, we believe that property and short-term rental management companies should have the opportunity to choose the platforms that best support their business goals and that they should be able to benefit from the innovative offerings across our ecosystems. To learn more, visit Inhabit.com. 

About this Opportunity

There are two main Go-To-Market (GTM) Divisions within Inhabit: Residential and Short-Term Rental (STR). While these divisions operate whithin their respective go-to-markets, there is cross-division collaboration and alignment when it comes to key business processes, best practices, and marketing operations standard operating procedures and definitions. A Marketing Lead within this organization is a senior-level individual contributor (IC) with strong general experience in campaign planning and marketing that can be applied to our stated ecosystems.

Job Description Summary

Reporting to their Marketing Manager, the Marketing Automation Campaign Manager will be responsible for implementing automated communications and programs within our marketing automation platform.  This role will draw on a wide variety of skills, including direct marketing, database marketing, analytics, and operations. 

This role offers the potential to be both a process and people management role, with the possibility of one team member reporting to this manager.

What You’ll Do (Functions & Responsibilities)

• Execute mailings and campaigns in the marketing automation platform, supporting various stakeholders program objectives
  • Including the creation of segments
  • Uploading lists
  • Proofreading and testing campaigns
  • Testing campaign flows and logic
• Develop dashboards and reports for stakeholders using the system
• Provide guidance to other stakeholders when they run into issues/roadblocks in using the tool
• Consult with stakeholders on more complicated campaigns, identifying what can and can’t be done.
• Examine campaign level data in aggregate, looking for insights that will inform the rest of the Go-To-Market organization

What We’re Looking For (Minimum qualifications)

• 5+ year's experience using marketing automation technologies such as Marketo, Right Now, Eloqua, or Aprimo to drive marketing results – strong preference for Marketo experience with a mandatory desire to immerse oneself in Marketo if not currently using.
• Experience Managing Email programs within a segmented database of various customer profiles
• Team player with a successful track record of working with cross-functional groups
• Enjoys improving process and learning new skills in an ever-changing environment
• Strong analytical thinker who looks for actionable insights
• Has experience with email compliance practices
• Generalist experience in email marketing, direct marketing, lead management and database marketing with a strong test-and-learn orientation
• Process minded thinking through the dynamics of email frequency, audience management and how those apply to list building for email programs.
• Project management skills and prior experience managing campaign execution from planning through to implementation, measurement and analysis
• Excellent communication skills
• Keen focus on campaign quality (attention to detail) to ensure that customer campaigns go out to the right set of customers without typos, incorrect/broken links
• Experience managing email marketing programs within B2B SaaS, Software or PropTech highly preferred.

Education Requirements

• Bachelor's degree preferred in Communications, Marketing, or similar experience. 

Type

• Full Time, Salaried, Exempt

Location

• Knoxville, TN (Hybrid)

Benefits Include

• Competitive Pay
• Health Insurance: Medical, Dental, Vision and Prescription Plans
• Health Savings Accounts
• Flexible Spending Account
• Dependent Flexible Spending Account
• Critical Illness
• Accident
• Retirement Savings Plan (401K) with discretionary company match
• Short and Long Term Disability
• Company Paid $25,000.00 life insurance
• Supplemental Life and AD&D Insurance
• Employee Assistance Program
• Paid Holidays
• Paid Vacation
• Paid Volunteer Time
• Inhabit Employee Discount Programs

Our Company is an Equal Opportunity Employer and complies with all federal, state, and local laws, including providing reasonable accommodations to applicants.

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