About Inhabit
Inhabit operates a unique collective of PropTech products serving the residential and short-term rental industries. Our industry leading ecosystems bring strategic value to deliver transformative software solutions and services to the industries we serve. As a strategic SaaS provider, we believe that property and short-term rental management companies should have the opportunity to choose the platforms that best support their business goals and that they should be able to benefit from the innovative offerings across our ecosystems. To learn more, visit Inhabit.com.Â
About this Opportunity
There are two main Go-To-Market (GTM) Divisions within Inhabit: Residential and Short-Term Rental (STR). While these divisions operate whithin their respective go-to-markets, there is cross-division collaboration and alignment when it comes to key business processes, best practices, and marketing operations standard operating procedures and definitions. A Marketing Lead within this organization is a senior-level individual contributor (IC) with strong general experience in campaign planning and marketing that can be applied to our stated ecosystems.
Job Description Summary
This position will report directly to the marketing services team manager. They will be responsible for helping to plan, develop, publish and maintain marketing websites for Inhabit’s digital marketing team across a variety of products.
The primary marketing technology in place across a portfolio of 40+ web properties is WordPress hosted on the WP Engine platform.
In this role, you’ll build new websites, maintain current websites, create landing pages for email marketing campaigns and PPC campaigns. A basic knowledge of SEO and CRO will be a vital part of the day to day. You’ll work closely with marketing managers, designers, content creators, search engine managers, and other stakeholders to optimize websites and build landing pages that drive leads.
Finally, you’ll also help behind the scenes to maintain plugins, themes and the WordPress core for all the websites we manage. Experience using page builder themes like Divi and Elementor will enable the candidate to more quickly step into this role.
While this is not a full-stack developer role, experience with HTML, CSS, javascript, and PHP would be helpful, but not required.
What You’ll Do (Functions & Responsibilities)
- Website/Landing Page Development
- Website Maintenance (Plugin, Theme, and WordPress Core Updates)
- Ongoing Search Optimization with SEO Manager
- Ongoing Conversion Rate Optimization
- Content Updates
- Security Updates
- Miscellaneous Web Site Adjacent Activities