About Inhabit
Inhabit operates a unique collective of PropTech products serving the residential and short-term rental industries. Our industry leading ecosystems bring strategic value to deliver transformative software solutions and services to the industries we serve. As a strategic SaaS provider, we believe that property and short-term rental management companies should have the opportunity to choose the platforms that best support their business goals and that they should be able to benefit from the innovative offerings across our ecosystems. To learn more, visit Inhabit.com.Â
About this Opportunity
There are two main Go-To-Market (GTM) Divisions within Inhabit: Residential and Short-Term Rental (STR). While these divisions operate within their respective go-to-markets, there is cross-division collaboration and alignment when it comes to key business processes, best practices, and marketing operations standard operating procedures and definitions.
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Job Description Summary
The Video Content Creator reports to the Creative Services Team Leader and is part of the Residential Marketing Team. The primary focus is to assist with developing and implementing a comprehensive video strategy with a primary role of producing high-quality video content and executing video shoots to establish a comprehensive video library. This production process must ensure alignment with the company’s brand, vision, and strategy.
The position requires creativity, storytelling, and editing skills to produce well-executed videos with a primary focus on short-form content encompassing product hype videos, customer testimonials and short social content. The position will also require an understanding of social media and keeping up to date with current trends. Video content will likely be 50% motion graphics and 50% traditional video editing. This is a high production role and will be creating content for a full ecosystem of PropTech solutions creating content on a regular basis.
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What You’ll Do (Functions & Responsibilities)
- Collaborate with the Creative Services Leader for the development and implementation of a comprehensive visual content strategy with videos aligned with brand goals and audience preferences.
- Propose creative video content ideas based on the content strategy to fulfill the organization’s video needs.
- Collaborate closely with social media, marketing, graphic design, and other teams to ensure a smooth video production and post-video launch.
- Maintain visual consistency and adherence to brand guidelines across all video products, ensuring they reflect the brand’s identity and values.
- Assist in setting up various photo and video equipment, including multi-camera interviews, greenscreens, gimbals, lights, etc.
- Capture and post-production of video/photo shoots ensuring a consistent, high-quality output.
- Lead visual content creation, including scripting, storyboarding, capturing/collecting footage, editing, adding motion graphics and final production.
- Create original video content for online platforms (such as Linkedin, X, YouTube) and usage for the organization on web properties, conferences, etc while considering aspect ratios, engagement strategies, and platform best practices.
- Review raw footage and pull selects and soundbites.
- Enhance footage by inputting graphics, motion graphic text, improving and correcting lighting and colors, and inputting sound, which may include searching for stock music tracks and editing voice-overs.
- Additional administrative and marketing tasks as required.