Paid Search and Social Specialist

MP&F is seeking a Paid Search and Social Media Specialist to join our advertising team. Applicants should have experience executing paid search and paid social media campaigns. We are looking for a   subject matter expert to work closely with client account teams and paid media specialists to ensure all campaigns are executed in adherence to industry’s best practices and optimized performance, while meeting client expectations.

Responsibilities for this role include:

• Establish and maintain oversight of all paid search and social campaigns
• Provide subject matter expertise related to ad builds, performance monitoring, scaling budgets up or down effectively
• Build, monitor and optimize campaign performance in Google, Local Service Ads, PMAX, Bing
• Manage paid social on platforms: Facebook, Instagram, LinkedIn, TikTok, Snapchat
• Monitor performance metrics consistently, set up alerts and triggers to detect and address discrepancies
• Efficiently find details affecting the campaign negatively or positively and adjust accordingly
• Determine and implement optimal bid strategies that produce the maximum ROI profitability
• Learn and adapt to immerging digital technologies and platforms related to search and social
• Optimize client campaign metrics through A/B testing, data analysis and customer feedback
• Collaborate with Data & Analytics team to show performance, adjust campaigns for optimal reporting and performance
• Collaborate with account team leads and senior leadership to understand client goals and expectations, forecast and estimate for proposals, make recommendations for improvement and upscaling

Required Technical and Professional Expertise:

• 3-5 years of experience executing SEM campaigns
• Experience with Google’s portfolio especially Performance Max, Demand Gen and YouTube
• Proven track record of executing paid search campaigns with budgets in-excess of 6-figures
• Experienced in executing successful campaigns of regional and national scope
• Expert in Google Analytics, tag management, conversion tracking, goal establishment
• Deep knowledge of search and social platforms, requirements, restrictions, specs
• Attention to detail, deadline oriented, strong organizational skills
• Confident analyzing large sets of data and making recommendations, developing and executing strategies based on findings
• Excellent written and verbal communication skills with an ability to synthesize technical detail and communicate across the organization

MP&F Strategic Communications is an internationally recognized, full-service integrated marketing, advertising and communications firm based in Nashville, Tenn. Our clients work in a variety of industries – including health care, hospitality and higher education. We were established in 1987 as a one-person consultancy and today are a team of 80-plus strategists and specialists from myriad professional backgrounds and walks of life. When you join MP&F, you are joining a culture of excellence, hard work and success.

Benefits and Perks:

• Competitive pay and benefits including insurance, paid holidays and family leave
• Hybrid work model with generous work-from-home options and/or work from our 30th floor downtown Nashville home (paid parking included)
• Unique Work From Anywhere program extends flexibility and travel opportunities
• A Google Partner team
• Community give-back with our company pro bono program
• Professional development and mentoring programs
• Employee-driven culture, retreats, happy hours and more have made us an 12x Top Workplace winner