Coordinator - Communications and Marketing

Summary: The Communications and Marketing Coordinator will support efforts to maintain and elevate the public image of the Dallas Regional Chamber (DRC) and its strategic priorities. This role will help execute the DRC’s social media content strategy, manage the DRC’s email marketing program, and support all general communications and marketing operations.

Duties and responsibilities:

To perform this job successfully, an individual must be able to perform each essential duty and responsibility satisfactorily. The duties and responsibilities include the following, though other duties may be assigned.

• Assist with identifying social media content opportunities, particularly with relevant news articles, and developing engaging copy that highlights and promotes the achievements of the DRC and the business community
• Help lead social media engagement, finding where users are mentioning the DRC in their posts and/or commenting on DRC content and developing plans to respond and/or acknowledge
• Develop social media graphics optimized for engagement and translating the DRC’s blog content to short-form platforms
• Capture content at DRC events for live social media coverage, showcasing engagement and high-caliber speakers
• Serve as the project manager for the DRC’s email marketing program, sourcing content from DRC departments, ensuring deadlines are met, and managing the email marketing calendar
• Serve as a collaborator on email marketing content, identifying opportunities to optimize copy and presentation for engagement based on performance analytics
• Serve as primary manager of the DRC’s internal employee newsletter, ensuring content is up-to-date and informative
• Help source images from the DRC’s photo library for social media
• Support stewardship of the DRC’s budget by pulling digital advertising receipts on a monthly basis for expense reporting
• Support general communications and marketing activities, including scheduling internal meetings, as assigned by the SVP
• Provide hands-on support to the DRC Events team on an as-needed basis, typically around the DRC’s three annual marquee events

To perform this job successfully, an individual must demonstrate each competency. Below are the knowledge, skills, and judgment required:

• Process-oriented with the ability to work in a continuously evolving work environment.
• Proficient in Microsoft Excel and PowerPoint. Ability to learn Microsoft Teams and SharePoint.
• Conduct Standards: Speaks honestly, clearly, and tactfully with DRC members and staff. Consistently respects all DRC policies. When necessary, keeps information confidential. Always displays professional demeanor as a representative of the DRC.
• Effective Communications: Effectively communicates ideas, both orally and in writing. Listens actively to others. Expresses the desired outcome with clarity. Keeps all appropriate parties informed on projects, issues, and/or events.
• Initiative: Welcomes the opportunity to lead and successfully deliver. Demonstrates strength in planning and preparation. Decisive and able to set priorities, formulate goals and establish a course of action. Takes responsibility and accountability for the outcome of work. Self-confident self-starter who is self-disciplined.  Always seeks new opportunities and innovative approaches for the DRC. Exhibits strong follow-through.  Volunteers input, suggestions, and professional guidance as appropriate.  Able to handle frustration with maturity and utilize constructive feedback for personal and professional growth.
• Language Ability: Able to comprehend well and interpret documents. Able to write at a professional level commensurate with the duties of the role. Able to speak effectively before groups.
• Leadership: Exhibits exceptional leadership qualities, which includes: communicating a clear vision of the importance of your department’s work as it relates to the DRC’s overall mission and strategic plan; properly prioritizing and organizing your department’s responsibilities and work; properly delegating the work to team members who are capable of executing at a high level; properly supervising the work that has been delegated; leading the team to complete each assignment in a high-quality fashion; helping team members to grow professionally and personally; exhibiting enthusiasm and positive energy every day; motivating and leading by example, and publicly recognizing when others do the same.
• Management: Exhibits exceptional management skills, which includes: managing up to your direct supervisor by helping him/her achieve DRC goals; managing down to make sure your team is aligned properly, is excited to perform their roles, and is proud of the work they do together; managing sideways by establishing and maintaining the trust and confidence of your colleagues; managing external relationships in a way that reflects well on the DRC, and helps grow our organization and our brand.
• Math Ability: Able to understand mathematical concepts, such as probability and statistical inference. Able to apply fractions, percentages, ratios, and proportions to practical situations.
• Member Service: Identifies and assesses member needs and takes action to increase their satisfaction with the DRC. Builds strong and sustainable relationships and trust with members through open and two-way Provides members with accurate, valid, and complete information by using the right methods and resources. Handles member complaints, providing appropriate solutions and alternatives, in a timely manner and follows up to ensure resolution. Goes the extra mile to engage members. Keeps records of member interactions, and inputs them into Weblink.
• Personal Interactions: Goes above and beyond to respond efficiently and effectively to the needs of members, the DRC team, and all other constituents. Treats everyone with respect, fairness, and empathy. Always presents a positive and enthusiastic image.
• Problem-Solving: Contributes ideas along with a well-reasoned plan of action to improve quality and/or productivity. Once approved, leads, or supports implementation of these ideas.
• Quality of Work: Dedicated to total quality in all aspects of work performance. Conforms to the highest professional standards in achieving results work is complete, accurate, on time, and cost-effective. Demonstrates and applies knowledge of procedures, quality requirements, necessary paperwork, safety procedures, etc. Understands the importance of CRM to the overall work of the DRC and inputs all information necessary. Completes job with minimal supervision.
• Reasoning Ability: Able to solve practical problems and to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.
• Revenue Generation / Membership Growth: As a member of the department, is responsible for the identification, generation, and retention of revenue Fully utilizes all systems in place, including CRM, to ensure all pertinent information about constituents is accurately documented and fully maintained.
• Teamwork / Attitude: Actively engages in, and contributes to, the overall senior team, and all other ad hoc teams. Flexible, and supportive of group decisions. Works for the common good, appreciating and respecting the views of others; initiates and supports changes needed for future growth.
• Time Management: Manages time well and is on time for meetings. Maintains a good record concerning absenteeism and Schedules elective appointments as far in advance as possible, whenever possible, to meet the needs of the DRC workload.