SEO, Content, and E-Commerce Marketing Specialist

Goodway Technologies has been an industry leader in specialized maintenance and cleaning solutions for over 55 years. As we expand our global presence, we seek an experienced SEO, Content, and E-Commerce Marketing Specialist to lead our digital transformation. This is an exciting opportunity to take charge of integrated digital strategies, delivering measurable results and driving innovation. Our solutions serve world-class businesses across industries like commercial HVAC, facility management, food and beverage manufacturing, power generation, maritime, and more.

Position Overview:
This role combines technical expertise in SEO, digital marketing, and e-commerce with leadership and collaboration skills to deliver exceptional results. The ideal candidate will inspire and manage cross-functional teams, champion data-driven decision-making, and spearhead innovative global digital strategies. You’ll directly influence lead generation, conversion optimization, and customer engagement to support our ambitious growth goals.

Key Responsibilities:

Digital Strategy and Leadership:

• Develop and implement a global digital marketing strategy, integrating SEO, e-commerce, and content marketing to achieve measurable business outcomes.
• Lead and inspire cross-functional teams (internal and external) to align technical and creative efforts, driving collaboration and accountability.
• Serve as a technical leader, fostering a culture of excellence and innovation in digital marketing.

Website Optimization and Technical Leadership:

• Oversee technical SEO, ensuring best practices for web architecture and performance across multiple platforms.
• Partner with external developers and internal stakeholders to enhance usability, functionality, and SERP quality, in line with strategic growth goals.
• Help spearhead integration of website with other business systems (ERP, CRM, etc) to deliver best in class experiences to customers, an dinternal users.
• Conduct comprehensive audits of site structure, content, and metadata, providing actionable recommendations.

Global E-Commerce and Content Execution:

• Drive e-commerce marketing efforts, optimizing product listings, and enhancing the customer purchasing journey.
• Lead content localization and SEO strategies for international markets to support global expansion.
• Collaborate with the marketing team to develop high-quality, SEO-driven content that resonates with diverse audiences.

Data-Driven Insights and Innovation:

• Act as the champion for analytics, using tools like Google Analytics, Google Search Console, and Power BI to assess and report performance.
• Conduct A/B testing and conversion rate optimization (CRO) to improve user engagement and lead generation.
• Leverage data insights to refine strategies, ensuring they align with overall business goals and industry best practices.

• Bachelor’s degree in Marketing, Communications, or a related field.
• 5+ years of proven experience in SEO, digital marketing, and e-commerce, preferably in a B2B or industrial sector.
• Demonstrated ability to lead successful global marketing campaigns with measurable ROI.
• Proficiency in SEO tools (Google Analytics, Google Search Console, SEMrush, Ahrefs) and CMS platforms (Drupal, WordPress).
• Strong technical understanding of how web infrastructure works, technical SEO requirements, and conversion rate optimization techniques.
• Exceptional leadership and project management skills, with the ability to inspire, align, and manage cross-functional teams.
• Effective communicator and collaborator with a data-driven and results-oriented mindset.

Why Join Us?

• Play a pivotal role in shaping our global marketing strategy and driving digital innovation.
• Be part of a collaborative, fast-paced environment that values creativity and results.
• Enjoy the flexibility of a hybrid work model, combining in-office collaboration with remote opportunities.

Goodway Technologies is an equal opportunity employer committed to diversity and inclusion in the workplace.

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time, with or without notice.