Manager, Growth Creative

About the job

FabFitFun is looking for a strategic, hands-on Manager, Growth Creative to lead concepting, production, and optimization of performance creative across paid social, YouTube, and emerging channels. You’ll transform insights into thumb-stopping ideas, build and iterate modular assets at speed, and partner closely with Performance Marketing, Brand, Merchandising, and Analytics to drive efficient acquisition and revenue.

Location: This role is based out of our Creative offices in West Hollywood, CA and is not eligible for remote. We are presently operating from a hybrid schedule of 4 days a week in-office (Monday–Thursday).

What You’ll Do

• Facilitate and execute growth-creative across Meta, TikTok, YouTube, display as well as briefs, concepts, production, QA, and delivery
• Translate CPA/ROAS and funnel insights into clear creative hypotheses and multivariate tests
• Build modular, rapid-iteration ads (UGC, hooks, CTAs, offers, value props) tailored to each channel and audience
• Develop creator briefs and execute UGC sourcing, direction, and edits to keep a steady pipeline of new ads
• Partner with Performance Marketing on test design, audience fit, and flighting; iterate weekly based on results
• Collaborate with Brand/Design to ensure assets are on-brand while optimized for performance
• Maintain a living library of top performers, learnings, and do-nexts; share crisp creative readouts with stakeholders
• Track competitive and platform trends; pilot new formats (Shop ads, Shorts, Spark, cuts for Stories/Reels) quickly

What You’ll Bring

• 4–7 years in growth/performance creative for DTC or eCommerce (subscription a plus)
• A portfolio of data-driven ads that moved CPA/ROAS; comfort speaking to hypothesis → test → iteration
• Fluency in platform best practices (Meta/TikTok/YouTube), creative analytics, and funnel dynamics
• Strong briefing, scripting, and on-set experience (can direct creators/editors and give comprehensive feedback)
• Ability to turn insights into specific creative changes (hooks, frames, captions, overlays, offer articulation)
• Excellent project management, able to juggle multiple cuts, channels, and deadlines without sacrificing quality
• Collaborative, curious, and resourceful; thrives in fast tests and frequent iteration
• Proven experience with generative AI and LLM prompting a plus
   

Bonus Points For

• Hands-on editing (Premiere) and motion/graphics skills to accelerate iteration
• Experience scaling UGC programs and creator networks
• Familiarity with incrementality tests and creative-level attribution dashboards
• Experience localizing or personalizing creative by audience or lifecycle moment
   

This is a full-time position with an expected base salary range of $90K-$105K and is eligible for a 10% annual bonus. The compensation package will also include an initial equity grant, in addition to a range of generous medical, dental, vision and other perks & benefits. Compensation decisions are determined using a variety of job-related factors such as skill set, geographic location, market demands, experience, and education/certifications. If we extend an offer for employment, we will consider all individual qualifications.