Salary range: 160-230K
By joining the Bio-Techne team you will have an impact on cutting-edge research that is a catalyst for better health and longer life. Bio-Techne provides tools for researchers in Life Sciences and Clinical Diagnostics.
The Senior Director of Digital Marketing will lead Bio-techne's Digital Marketing efforts and is responsible for the execution of digital marketing strategies to increase brand awareness, drive customer acquisition, and increase revenue.
Key Responsibilities:
- Develop and execute the Global Digital Marketing strategy for Bio-techne while ensuring alignment with the needs of business stakeholders.
- Supervise a team of professionals to develop and execute digital marketing strategies across multiple channels including website, social media, email, content marketing, SEO, PPC/SEM, and display advertising.
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. Prepare strategies and plans to optimize the customer experience.
- Establish and monitor Digital Marketing key performance indicators. Continuously test and optimize marketing strategies based on data insights to improve performance and drive results.
- Oversee the effort to conduct market research and analysis to keep up to date on industry trends and changes in consumer behavior and use this data to inform marketing strategies.
- Work collaboratively with cross-functional teams including business units, product marketing, sales, and other marketing teams to create integrated marketing campaigns.
- Establish and manage budgets for digital marketing campaigns, and track and report on the effectiveness and return on investment of these campaigns.
- Manage a team of digital marketing professionals, providing mentorship, guidance, and training as needed.
- Stay up to date on digital marketing tools and technologies and identify opportunities to leverage new platforms and channels to reach target audiences.
- Interact internally and externally with executive level management, negotiate critical matters, and influence policymaking.
- Understand company and executive objectives and demonstrate capability to align and execute on the goals of functional areas.
- Work closely with various teams globally to prioritize website enhancements/optimizations.