Specialist-Marketing & Digital Media

Job Title:   Specialist, Marketing & Digital Media

Job Type:   Exempt

Department:  Administration

Reports To: Sr. Director of Marketing & Communications

Effective Date:  December 2024

Position Summary:

Eastern State Penitentiary Historic Site (ESPHS) seeks a creative, passionate, and engaging marketing communications professional to join its team. The position of Specialist, Marketing & Digital Media is full-time and reports to the Sr. Director of Marketing & Communications.

Key Responsibilities:

Marketing Communications:

• Executes the organization’s trade advertising and influencer marketing programs. Negotiates agreement terms and ensures proper execution and reporting.
• Develops cross-promotions with other museums and cultural institutions
• Manages the assembly and deployment of direct mail campaigns

• Manages mass email program, including email content creation and testing, deployment scheduling, list management, and performance reporting, while working collaboratively across departments and under deadlines. Ensures consistent messaging, brand identity, and style guidelines, as well as proper spelling and grammar.

• Promotes public programs and special events through various channels, including social media, online events calendars, a network of community partners, and others

Digital Media:

• Website content administration: performs basic text and multimedia edits for easternstate.org, working collaboratively with multiple departments on content and proper approvals. Ensures consistent messaging, brand identity, and style guidelines, as well as proper spelling and grammar.
• Social media management: develops content, responds to questions and comments, and manages the master schedule across all platforms. Monitors the overall messaging and frequency, as well as proper spelling and grammar. Compiles monthly social media performance reports and shares findings and recommendations. Manages all aspects of social media livestreaming, including equipment setup and maintenance, live viewer engagement, coordination with talent/speakers, coordinating rehearsals, and reporting results.
• Photography: documents tours, programs, events, and initiatives for use on web and social media, and in various other forms
• Videography: films, produces, and edits video content for programmatic and promotional purposes
• Graphic design: produces infographics, social media graphics, reports, presentations, video graphics, and other design collateral using Canva Pro

Administrative:

• Participates in long- and short-term marketing planning meetings and other relevant discussions
• Maintains marketing contacts database, ensuring information is current and comprehensive
• Other duties as assigned.

Skills/Abilities

• Exemplary writing skills are a must.
• Must be highly organized, flexible, collaborative, a fast-learner, and able to focus and multitask in a fast-paced work environment.
• Ability to prioritize multiple projects in a busy environment with a high level of attention to detail, balancing and satisfying competing deadlines and personalities, maintaining professionalism under pressure and in sensitive situations.
• Ability to exercise a high level of discretion and confidentiality (in interactions with both internal and external people).
• Excellent judgment and ability to work independently with minimum supervision
• Have an appreciation for historic sites, history, museums, and criminal justice reform.

Education & Experience:

• 2+ years of demonstrable experience in marketing or digital marketing roles or similar roles. Bachelor’s degree in marketing, communications, graphic design, or other related field preferred.
• Experience using social media and knowledge of social media best practices required.
• Some experience in photography and videography, if even informally, is ideal. Some graphic design experience preferred.

Working Conditions:
Typical schedule is Monday through Friday, 9:00 am - 5:00 pm, with some early mornings, evenings, and weekends as necessary. Option to work from home two days per week when appropriate to the needs of the job. Though most work is done in an office setting; some work is required on site. Eastern State Penitentiary is a stabilized ruin; working conditions on site are not always ideal.

Salary and Benefits:

Salary range of $50,000 - $55,000 commensurate with experience.

Benefits: Eastern State Penitentiary Historic Site offers a comprehensive benefit package including 401K, medical and dental benefits, life and disability insurance and a family-friendly work environment.

WHEN APPLYING, PLEASE INCLUDE A COVER LETTER WITH YOUR RESUME

About ESPHS:

Eastern State Penitentiary Historic Site is a museum interpreting the legacy of American criminal justice reform from the site of the world’s first penitentiary. The facility pioneered the large-scale use of solitary confinement in the early 19th century and housed approximately 85,000 people during its 142 years of operation. The building itself was an architectural wonder: it had running water and central heat before the White House, and its revolutionary wagon-wheel design has been copied by more than 300 prisons around the globe. Although the prison now stands in ruin, its story remains relevant today.

Today, Eastern State Penitentiary attracts hundreds of thousands of guests from around the world each year to explore the site’s fascinating past and contemplate some of the most critical issues facing our nation. Its innovative public history program draws connections to contemporary justice reform through an approach that values multiple perspectives, amplifies marginalized voices, and respects a broad range of visitors’ interests and learning styles.

Eastern State Penitentiary Historic Site, Inc. is a 501(c)(3) Nonprofit Corporation that operates the penitentiary, a National Historic Landmark, as an historic site and museum.

Commitment to Diversity:

We strongly believe in the power of diversity, equity, and inclusion. We recognize that a diverse workforce brings together unique perspectives, experiences, and talents, leading to increased creativity, innovation, and better decision-making. As such, we actively seek out and value job applicants from all backgrounds, races, ethnicities, genders, sexual orientation, ages, or disability. Our commitment to DEI extends throughout our hiring process, ensuring equal opportunities and fair treatment for all candidates. We firmly believe that by fostering a diverse and inclusive workplace, we can create a stronger, more vibrant, and more successful organization.

Equal Opportunity Employer Statement:

Eastern State Penitentiary Historic Site, Inc. is an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, alienage or national origin, ancestry, citizenship status, age, disability or handicap, sex, marital status, veteran status, sexual orientation, gender identity, gender expression, arrest record or any other characteristic protected by applicable federal, state or local laws. Our management team is dedicated to this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, employee activities and general treatment during employment.

ESPHS strongly believes in second chances and, as such, is committed to providing appropriate employment opportunities to those who have been incarcerated. As a condition of employment, all individuals who accept an employment offer must complete a criminal background check. Eastern State will review any criminal record and make appropriate employment decisions in accordance with applicable law and its policies.