Marketing Manager

We are seeking long-term growth and career-minded rock stars to join our Marketing team! American Trading International, Inc. (ATI) is a service-oriented export trading company providing domestic and international companies the opportunity to import and export products to new and existing markets.  ATI exports USA food and beverages to over 80 markets worldwide.  

We are looking for a Marketing Manager. The Marketing Manager will be responsible for developing and implementing marketing plans/strategies to drive brand awareness, customer engagement, and sales growth.  This role involves overseeing market research, identifying target audiences, and creating compelling marketing campaigns across various channels, including digital, print and in-store promotions.  The Marketing Manager will collaborate with cross-functional teams, such as sales, product development, and finance to ensure cohesive and effective marketing efforts.

What you’ll do:

• Evaluating and optimizing marketing and pricing strategies.
• Analyzing market trends and review forecast received from the sales department.
• Preparing and presenting quarterly and annual reports to senior manager.
• Design Cross Merchandising promos and develop promotion calendar as needed. 
• Develop and manage advertising and promotional campaigns to support specific categories as required per market. 
• Perform Market Pictures analysis, and sales data analysis per market as needed. 
• Provide support and development to all customer centric programs and facilitate to develop businesses for key customers.
• Implement communication strategies and develop launch plans to all new product categories as required in market. Collaborate with sales team and provide support to all new product launches and promote as required in market.
• Administer all projects and ensure effective implementation of all plans from conceptualization stage.
• Collaborate with Senior Manager and develop growth programs and specific tools and prepare presentations for all marketing initiatives.
• Perform research related strategies and develop appropriate all related marketing plans
• Develop and manage marketing campaigns to increase brand awareness and market share as required per brand per market.
• Perform various tests on marketing programs and provide support to same.
• Collaborate with IT and suppliers to improve the company website and all related digital projects. 
• Monitor customer research activities and interpret all data for developing marketing strategies.
• Help drive the in-store activity plan to execute the brand strategy at retail. Monitor distribution, shelving, promotions, competitors price.
• Develop marketing plans for all Brands/Markets supported by MAP funds and manage the promotion activities for each region, evaluate the campaign and report results and ROI to Senior Manager. 
• Design and develop POSM as required per each market including the content and communication message to the end consumer. (Shelf display stands, brochures, shelf talkers, floor display wrapper, wobbler, stands…and seek consumer promotions co-packing with the packers)
• Work with Marketing team on developing new brand concept from logo to brand guidelines, labels, package mockup, selling points, sell sheets and catalogues.

What you’ll bring:

• Bachelor's degree in Marketing, Business Administration, or a related field. MBA is desirable
• 5+ years of experience in marketing, preferably within the FMCG/CPG industry.
• Proven track record of developing and executing successful marketing campaigns.
• Strong understanding of market research and consumer behavior.
• Experience with digital marketing, social media, and e-commerce platforms.
• Proficiency with marketing analytics tools and software.
• Excellent project management and organizational skills.
• Strong leadership and team collaboration abilities.
• Exceptional communication and interpersonal skills. 
• Strong analytical and problem-solving skills with the ability to identify areas for process improvement. 
• A positive attitude and a proactive approach to work is essential.
• Must be competent in MS office applications to include Word, Excel, PowerPoint, Outlook, Teams, and SharePoint. 

What you’ll be paid:
Commensurate with experience, you will be paid $80,000 – $112,000 annually.  
 
ATI provides full-time employees with a range of benefits, including, medical, dental, vision, life insurance, voluntary benefits, and flexible spending accounts, matching 401k, profit-sharing, plus thirteen days of accrued PTO per year and eight (8) company paid holidays. 
 
We are proud to be an Equal Opportunity Employer, making decisions without regard to race, color, religion, creed, sex, sexual orientation, gender identity, marital status, national origin, age, veteran status, disability, or any other protected class. Authorization to work in the U.S. is required for this position.