Marketing Manager

From our humble beginnings to becoming a beloved spot in our community, our story is one of innovation, community, and the pursuit of the perfect scoop. Each flavor tells a story, and every cone holds more than just ice cream—it holds memories, smiles, and moments of pure joy. We pride ourselves on our ever-evolving menu, offering classic favorites and introducing new, exciting flavors to surprise and delight our guests.   

Using ice cream as the platform, we pioneer and share experiences that inspire and connect us all. 

Position Summary:

The Marketing Manager plays a pivotal role in owning and managing key marketing workstreams, executing marketing initiatives that drive brand awareness, guest engagement, and business growth. This role is responsible for leading cross-functional efforts to increase purchase consideration, transaction volume, and menu affinity through integrated campaigns, strategic partnerships, and compelling storytelling across all channels. Reporting to the Director of Brand Marketing, the Marketing Manager also leads shop-level marketing efforts—including new shop openings, local activations, in-store storytelling, and merchandising—to ensure a consistent, guest-centered brand experience.  

 
Essential Functions:  

• Own the execution of and contribute to planning integrated marketing campaigns for product launches, partnerships, and seasonal moments 

• Lead marketing planning and execution for new shop openings in collaboration with Operations, Real Estate, and local teams 

• Own and manage end-to-end execution of marketing initiatives, including campaign planning, creative development, cross-functional coordination, and in-market activation 

• Serve as the marketing lead for shop-level execution, acting as the central point of accountability for related planning, implementation, and performance outcomes 

• Drive post-opening engagement through community events, local partnerships, and neighborhood-specific marketing 

• Support shop-level events and seasonal initiatives that build brand buzz and increase foot traffic 

• Collaborate with the marketing team to lead in-store efforts, including menu storytelling, signage, and merchandising, ensuring an on-brand, guest-centered experience 

• Partner cross-functionally to translate national campaigns and initiatives into actionable, shop-level programs 

• Champion shop needs and guest insights in broader marketing strategy discussions 

• Identify creative, cost-effective ways to amplify retail marketing while aligning with brand and business objectives 

• Promote a culture of collaboration and continuous improvement by evaluating campaign performance and operational effectiveness 

• Monitor key metrics, analyze outcomes, and share insights and recommendations with the Director of Brand Marketing to inform future strategy 

• Foster an engaging team environment by modeling open communication, coaching for growth, and living Salt & Straw’s mission and values 

Additional Responsibilities: 

• Other duties as assigned

Why Work at Salt & Straw? 

At Salt & Straw, we believe that crafting unbelievable ice cream goes hand-in-hand with creating an incredible place to work. Our Total Rewards program is thoughtfully designed to support your well-being, growth, and happiness—inside and outside the workplace.

When you join us, you'll enjoy:

• Competitive pay with regular performance-based increases

• Flexible Time Off and sick leave to support your work-life balance

• 12 weeks paid parental leave

• Access to 401(k) with company match

• Comprehensive health benefits, including medical, dental, and vision

• Mental health support 24/7, including on-site counseling

• Educational assistance and exclusive employee perks

• A dog-friendly, hybrid office culture and an inclusive, people-first environment

This is more than a job. It’s a place where you’ll feel supported, inspired, and proud of the impact you make. Join us and help create moments of wonder, one scoop at a time.

Wage Transparency  

We are actively embracing pay transparency by disclosing the hiring wage for this role as $85,000 - $95,000, highlighting its full earning potential within the broader range of $85,000 - $115,000 annually. 

Qualifications:

• Bachelor’s degree in marketing, advertising, communications, or a related field—or equivalent experience 

• 5+ years of marketing experience, ideally with a focus on retail, experiential, or local activation 

• Experience leading marketing initiatives in a fast-paced, high-growth environment 

• Familiarity with omnichannel marketing, brand partnerships, and culturally relevant brand-building strategies 

Knowledge and Critical Skills: 

• Proven ability to collaborate cross-functionally—with operations, creative teams, and external partners—and communicate effectively across levels 

• Demonstrated ability to manage complex marketing projects from concept to execution, with accountability for timelines, outcomes, and stakeholder alignment. 

• A blend of strategic thinking and hands-on execution; comfortable setting direction and rolling up sleeves to deliver 

• Strong storytelling and brand instincts with a deep understanding of consumer engagement and community connection 

• Analytical mindset with the ability to interpret data, generate insights, and make informed, data-driven decisions 

• Ability to translate insights from R&D, founders, and partners into compelling, on-brand marketing 

• Curious and committed to learning best practices in consumer research, marketing, and PR 

• Strong leadership and interpersonal skills, with the ability to foster connection, trust, and alignment across teams 

• Self-directed and results-oriented; organized, detail-focused, and able to manage multiple priorities under tight deadlines 

• Adaptable, proactive, and comfortable navigating shifting business needs and ambiguity. 

• Brings a hospitality mindset to all interactions and works effectively with individuals of all backgrounds and identities 

• Demonstrated discretion in handling confidential information 

• Proficient in Microsoft Office 

• Fluent in English 

Physical Demands:

• Sitting 90% of the time 

• Standing 5% of the time 

• Walking 5% of the time 

• Frequent repetitive motion 

• Regularly required to use hands and fingers to handle or operate office equipment, including a computer keyboard, mouse, and telephone 

• Will be required to regularly talk, hear, and see 

• Occasionally required to climb or balance and stoop, kneel, crouch, or crawl; lift and/or move up to 25 pounds 

• Specific vision abilities required by this job include close vision, color vision, peripheral vision and ability to adjust focus 

• Ability to travel occasionally, which may involve long periods of driving or flying 

Work Environment:

• The noise level in the work environment is usually quiet but can vary in volume based on office occupancy 

• Office setting/remote hybrid; most work performed at a desk on a computer in a climate-controlled environment 

• The work environments are bright and well-lit 

• This position requires occasional travel to various company locations

Salt and Straw Values

Create The Unbelievable

Show Up Generously

Act With Thoughtful Curiosity

Share Human Kindness

Make It Count

Equal Employment Opportunity (EEO) Statement 

Salt & Straw fosters an inclusive workplace where all team members and applicants are treated fairly, regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, age, or any other protected status. We are committed to providing equal employment opportunities for all. If you are a U.S. applicant with a disability and need assistance or a reasonable accommodation to apply, please contact our Benefits team at benefits@saltandstraw.com. 

Work Authorization and E-Verify 

We participate in E-Verify to confirm work authorization but do not use this process to pre-screen applicants. Qualified candidates with criminal histories are also considered in accordance with applicable laws. 

We can’t wait to meet you!