Discover Durham is Durham’s marketing and sales agency, generating economic impact by drawing 13 million leisure, business, and sports visitors to our vibrant community. Discover Durham also operates the Durham Sports Commission (DSC), a 501(c)3 whose mission is to create economic and social impact by leading the community’s efforts to attract, support and promote sporting events at every level as well as Durham Next, another nonprofit organization serving as a visionary community partnership for the sustainable advancement of Durham as the best place to live, work and visit.
Discover Durham is seeking a Marketing Technology (MarTech) Manager to join our team to provide technical leadership, coordination and support on destination marketing & management activities of Discover Durham, and its two owned and operated non-profits, the Durham Sports Commission and Durham Next (collectively “the organization”). The MarTech Manager will ensure the efficient and effective operation of the organization’s marketing technology platforms and related vendor relationships. This includes oversight, implementation support, monitoring and maintenance of systems such as the CRM, website CMSes and Email Service Providers (ESPs).
Primary responsibilities:
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Maintain a deep understanding of the latest advancements in destination marketing technology, including CRM systems, CMSes, marketing automation platforms, and analytics platforms
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Manage the organization’s website domains portfolio and DNS records, including redirects, A-records, MX records and authentication records such as DKIM/DMARC
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Oversight of technical vendors for specialized projects and initiatives (examples may include GIS consultants, technical SEO consultants, AI vendors, etc.)
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Lead on audits of organization’s MarTech tools, such as website accessibility audits, performance audits, etc.