Email and Digital Marketing Manager

PURPOSE: To create and manage strategic e-mail campaigns that invite and inform audiences and grow revenue.    

ESSENTIAL JOB FUNCTIONS:

• Serve as primary content manager for SFO’s email program.
• Assist in writing and editing all emails as needed.
• Create, manage, route, and execute outbound e-mail communications for the Marketing department and other patron-facing departments as needed.
• Manage, and coordinate e-mail request schedule in accordance with the department’s marketing strategies and initiatives.
• Ensure all emails are consistent in tone and language and reflect the overall strategy and brand of the institution.
• Create, develop, and maintain a consistent email style guide across the organization and its various channels and departments.
• Set analytics benchmarks and goals; compile and distribute reports on email analytics participation; make recommendations based on thorough evaluation of analytics with oversight from the Associate Director of Marketing.
• Manage SMS marketing campaigns

SECONDARY FUNCTIONS:

• Keep ahead of e-marketing trends, innovations and emergent interactive technologies; make recommendations on new features and applications to keep the San Francisco Opera's position as an innovator in the field.
• Contribute as an active part of the marketing team supporting all audience development, patron retention, advertising, and promotional strategies to meet institutional goals.
• Collaborate with Associate Director of Marketing and Marketing Manager, and Marketing Manager, Digital and Acquisition to establish, monitor, and maintain SF Opera’s brand voice across all platforms.
• Set email strategy and brand in alignment with Marketing Manager, Brand and Loyalty, and Marketing Manager, Digital and Acquisition.
• Further organizational efforts in online ticketing and fundraising initiatives.
• Assist in content creation for the company, including but not limited to social media content and articles for the San Francisco Opera Blog and other digital publications.
• Attend evening and/or weekend performances/events as requested to perform related job functions.
• Perform other job-related duties as assigned.

EDUCATION: 

• Bachelor’s degree from an accredited college or university or equivalent work experience.

EXPERIENCE:

• Minimum two to four years of related work experience in email marketing and web technologies.

PREREQUISITE SKILLS & REQUIREMENTS:

• Possess a strong understanding of email marketing technology.
• Strong knowledge of HTML and CSS.
• 2 or more years of experience using Wordfly, Prospect2, or other similar provider experience.
• Experience with SMS technology and marketing strategies.
• Strong writer and careful editor.
• Stellar verbal and written communication skills.
• Experience providing audience segmentation analysis and email data reports.
• Experience working with Tessitura CRM, segmenting audiences, and pulling appropriate segmented data lists
• Experience managing multilayered projects with diverse stakeholders.
• Detail oriented and ability to work in a fast-paced, deadline driving environment.
• A collaborative spirit and ability to engage colleagues and leadership.
• Excellent organizational skills and efficient time management.
• Proficient in Microsoft programs. Ability to learn other software programs as needed.
• Ability to take initiative and work independently.
• Knowledge of opera / performing arts preferred.
• Must perform the functions of the position in a safe manner.