Director, Digital Strategy

Position Title: Director, Digital Strategy
Department: Marketing
FLSA Status: Exempt
Reports To: Vice President, Marketing

ORGANIZATION OVERVIEW:
Choose Chicago is a dynamic organization dedicated to promoting the cultural richness, diversity, and
vibrancy of Chicago as a premier tourist destination. Committed to showcasing the city's iconic landmarks,
world-class attractions, and unique experiences, we strive to inspire visitors from around the globe to
explore all that Chicago has to offer.

ESSENTIAL DUTIES AND RESPONSIBILITIES
Choose Chicago is seeking a strategic and innovative Digital Strategy Director to spearhead our efforts in
driving tourism to Chicago through compelling digital initiatives. The Digital Strategy Director will play a
central role in crafting and executing comprehensive digital strategies that elevate Chicago's profile as a
must-visit destination, enhance visitor experiences, and drive economic growth across the city's tourism
industry.

Key Responsibilities:
Digital Marketing Strategy: Develop and implement strategic digital marketing campaigns and initiatives
to promote Chicago as a premier tourist destination, targeting key domestic and international markets.

Content Creation and Curation: Support the creation and curation of engaging digital content, including
videos, blogs, and emails, that showcase Chicago's attractions, events, culture, and hospitality.
Data-Driven Insights: Utilize data analytics and market research to gain insights into visitor preferences,
behaviors, and trends, informing strategic decision-making and digital content optimization.

Partnership Development: Working with Partnership Marketing, cultivate digital strategic partnerships
to promote Chicago tourism packages, special offers, and collaborative marketing initiatives.

Digital Experience Optimization: Optimize the user experience (UX) and functionality of Choose Chicago
digital platforms to provide visitors with intuitive navigation, engaging content, and seamless
conversions.

Crisis Management and Reputation Monitoring: Monitor online conversations, reviews, and sentiment
related to Chicago tourism, and develop proactive strategies to address any challenges or negative
perceptions that may arise.

Performance Tracking and Reporting: Establish key performance indicators (KPIs) and metrics to
measure the effectiveness of digital marketing efforts, track visitor engagement, and evaluate ROI on
marketing spend.

Team Leadership: Supervise and mentor social media manager providing guidance, support, and
professional development opportunities to foster a collaborative and high-performing work
environment. Additionally, provide day-to-day management of the digital agency tasked with
maintenance and development of choosechicago.com.

Qualifications:

• Bachelor's degree in Marketing, Communications, Digital Media, Hospitality Management, or related field; Master's degree preferred.
• Minimum of 8-10 years of experience in digital marketing, destination marketing, tourism promotion, or related field, with a strong track record of driving tourism growth and engagement.
• Deep understanding of the tourism industry, market dynamics, consumer behavior, and digital trends, with a focus on the travel and hospitality sector.
• Proven experience in developing and executing successful digital marketing campaigns, initiatives, and partnerships that drive brand awareness, engagement, and conversion.
• Strong analytical, problem-solving, and project management skills, with the ability to translate data insights into actionable strategies and results.
• Excellent communication, presentation, and interpersonal skills, with the ability to collaborate effectively with internal teams, external partners, and stakeholders.
• Passion for Chicago's culture, history, and attractions, with a genuine enthusiasm for promoting the city as a world-class tourist destination.

As the official destination marketing organization for Chicago, Choose Chicago’s mission is to enrich our community by attracting meetings, events, and leisure travelers to Chicago for the economic benefit of the city, the community, and our membership. At times, Choose Chicago employees may be required to assist with events and other business-related meetings and functions as part of their regular duties outside of regular hours.