Title: Senior Manager, Media Relations and Communications
Classification: Exempt/Full Time
Department: Executive
Salary Range: $95,000 - $130,000
Reports To: SVP, Public Relations, & Chief Communications Officer
ABOUT BRAND USA
Brand USA, the destination marketing organization for the United States, was established by the Travel Promotion Act as the nation’s first public-private partnership to promote the United States as a premier travel destination and to communicate U.S. travel policies and procedures to worldwide travelers. The organization’s mission is to increase international visitation to the United States in order to fuel the U.S. economy and enhance the image of the United States worldwide. Formed as the Corporation for Travel Promotion in 2010, the public-private entity began operations in May 2011 and does business as Brand USA. According to studies by Oxford Economics, over the past 11 years, Brand USA's marketing efforts have generated 8.7 million incremental visitors, nearly $28.8 billion in incremental spend, more than 36,800 incremental jobs supported each year, $8.3 billion in federal, state, and local taxes, and early $63 billion in total economic impact.
For industry or partner information about Brand USA, visit TheBrandUSA.com or follow us on Facebook, LinkedIn, and X/Twitter. To discover more about the USA and the boundless diversity of American travel experiences and authentic, rich culture, please visit Brand USA's consumer website VisitTheUSA.com; follow Visit The USA on Facebook, TikTok, and Instagram; and watch travel shows on GoUSATV.
Job Summary
Brand USA is seeking a strategic and experienced Senior Manager, Media Relations and Communications, to enhance our corporate media relations efforts, support domestic and international travel industry events and execute speaking engagements. Reporting to the Senior Vice President, Public Relations and Chief Communications Officer, you will play a vital role in promoting Brand USA’s mission while crafting compelling narratives that resonate with key audiences.
Essential Functions
- Corporate Media Relations: Develop and execute targeted media relations strategies to promote Brand USA’s corporate initiatives, enhancing visibility and engagement with stakeholders. Work with hard-news business and travel reporters to communicate initiatives and programs of Brand USA.
- Event Support: Collaborate with internal teams to support industry events, ensuring effective media outreach and securing earned media coverage. Accompany the CEO and other executives on the leadership team for corporate speaking engagements and other key events.
- Content Development: Write and produce media briefings, speeches/speaking points, newsletters, and other communication materials to effectively convey Brand USA’s messages and updates to various audiences.
- Collaboration with Travel Industry: Engage with communications and PR professionals across the nation’s DMO organizations and Brand USA’s partners in collaboration with the Chief Communications Officer to curate and maintain the latest information, news, and what’s trending within the USA’s travel landscape. Oversee the development of the organization’s bi-annual “What’s New in the USA” document, ensuring it reflects the latest developments and initiatives.
- Relationship Building: Cultivate and maintain relationships with key media outlets, journalists, and influencers to secure positive coverage and foster collaboration.
- Media Monitoring: Track and analyze media coverage, providing insights and recommendations to inform communication strategies and enhance brand positioning.
- Crisis Communications: Assist in managing crisis communications when necessary, working closely with leadership to protect Brand USA’s reputation.
- Metrics and Reporting: Measure and report on the effectiveness of media relations efforts, using analytics to drive continuous improvement.
Additional Responsibilities
- May be asked to perform additional duties not listed in the job description as required by business needs.
Job Qualifications
- Bachelor’s degree in Communications, Public Relations, Journalism, or a related field.
- Minimum of 5 years of experience in corporate media relations or public relations, with a focus on the travel and tourism industry preferred.
- Proven ability to develop strong relationships with media and successfully secure earned media placements.
- Exceptional writing and editing skills, with experience creating media briefings and newsletters.
- Strong strategic thinking and problem-solving abilities.
- Excellent interpersonal and communication skills, with a collaborative approach to teamwork.
- Familiarity with media monitoring tools and analytics platforms.
- Ability to work independently and maintain high levels of productivity and energy in a remote work environment.
- Dedicated remote work area that is quiet enough for employee to concentrate is required. Must have homeowner’s or renter’s insurance and the ability to comply with company technology, safety, and health requirements.
- Ability to travel on occasion as required to attend meetings and/or events.
- Ability to frequently operate a computer and other office productivity machinery.
- Ability to lift up to twenty (20) pounds.
- Ability to perform the essential functions with or without a reasonable accommodation.
- May require more than forty (40) hours per week to perform the essential duties of the position.
SCHEDULE
Brand USA’s business hours are Monday through Friday, from 8:30 a.m. to 5:30 p.m. Our standard work hours may vary based upon position requirements. Additional hours may be required during peak times, which may require an adjusted work schedule, overtime, and evening/weekend hours in order to meet deadlines.
AMERICANS WITH DISABILITIES ACT (ADA)
Brand USA will make reasonable accommodations in compliance with the Americans with Disabilities Act of 1990. [i]
Brand USA has an organizational commitment to the principles of diversity and inclusion. In that spirit, we welcome all qualified individuals without regard to race, religion, creed, color, gender, sexual orientation, age, disability, economic circumstances, national origin or veteran status.
