The American Association for Justice (AAJ®) works to preserve the constitutional right to trial by jury and to make sure people have a fair chance to seek justice when they are injured by the negligence or misconduct of others - even when it means taking on the most powerful corporations.
AAJ is seeking a Marketing Manager for its Marketing department. The Marketing Manager is responsible for production of marketing collateral and brand ownership for assigned portfolio and related programs. The Marketing Manager is tasked with developing and implementing a strategy to increase program participation, engagement, and fundraising.
Essential Functions include:
- Marketing Management
- Develops and implements marketing plans for internal departments.
- Designs marketing campaigns to meet or exceed established goals. Campaigns include a mix of email, web promotion, direct mail, print, and social media.
- Writes copy for all marketing collateral.
- Selects campaign audiences based on historical engagement and demographic trends.
- Pulls lists and routes emails for approval through departments.
- Manages print and mail production schedule.
- Advises on creative direction and branding for promotional collateral.
- Works with key stakeholders in other departments to cross-promote AAJ products and services.
- Creates and monitors automated campaigns for AAJ programs.
- Updates webpages as needed.
- Advises internal clients on budget considerations for promotions.
- Reporting and Analysis
- Works with the Marketing team to track the effectiveness of marketing promotions, provide recommendations, and adjust where needed.
- Analyzes ongoing marketing efforts and reports on program status (tracking program webpage, key deadlines, counts, program discounts) to stakeholders.
- Gathers and analyzes information to identify new audiences.
- Reports on expenses and revenue for owned marketing campaigns.
