The Social Media Coordinator will assist in building and engaging ThermoWorks’ online community on all social media platforms and public forums. This position monitors conversations, engages with followers, supports influencer and affiliate partnerships, and assists with content creation.
Working closely with the Affiliate & Community Manager, the Social Media Coordinator will help execute organic strategies that grow brand awareness, foster relationships, and drive affiliate mentions of ThermoWorks products. This role is ideal for someone who is passionate about social media, community building, food, grilling, and kitchen space.
Essential Responsibilities:
- Monitor and respond to comments, direct messages, and brand mentions across all social media platforms and online forums.
- Actively participate in relevant discussions, identifying opportunities to engage with our target audience.
- Track and report community sentiment, engagement trends, and emerging conversations.
- Support user-generated content initiatives and influencer reposting strategies.
- Work closely with the Affiliate & Community Manager to execute organic content strategies.
- Assist in campaign planning and brainstorming sessions to develop creative ways to boost engagement, revenue, and brand growth.
- Stay updated on platform updates, algorithm changes, and industry trends to optimize engagement efforts.
- Help source and curate content for social media channels.
- Assist in recruiting new affiliates and fostering relationships with existing partners.
- Support efforts to drive affiliate-generated mentions of ThermoWorks products and temperature-focused content.
- Work with the Affiliate and Community Manager to collaborate with other brands through giveaways and collaborations.
- Help coordinate special affiliate promotions and track performance metrics.
- Perform other duties as assigned
