At United Way, we believe in the power of unity and equity to create lasting change. United Way of Metropolitan Dallas is a social change organization that unites the community to create access and opportunity for all North Texans to thrive. We bring together passionate change-makers alongside corporate, civic and nonprofit partners to drive lasting change and equity in education, income and health—the building blocks of opportunity. And for nearly 100 years, North Texans who share this passion have joined with us to LIVE UNITED
The Marketing Projects Director will manage marketing deliverables for key projects and initiatives related to United Way impact programs, donor affinity groups, employee giving and community marketing campaigns. From initial concept development to final execution, the Marketing Projects Director must be able to work collaboratively and cross-functionally to create communications and messaging consistent with the United Way LIVE UNITED brand. The Marketing Projects Director will also provide strategic planning and marketing expertise during development of cross-functional United Way initiatives, events, and communications. Additionally, the Marketing Projects Director will assist in setting goals and KPIs for marketing projects, and will be responsible for collecting, collating and reporting on performance.
A “go-getter” attitude, an ability to build working relationships, and a track record of getting things done, effectively and correctly are all highly valued skills. This position requires meticulous attention to detail, a willingness to solve hard problems and ability to operate independently.
Responsibilities
- Develop marketing/communications plans for multiple projects both for internal/external purposes
- Complete deadline-driven tasks and projects.
- Supervise and manage the production or implementation of marketing materials, making sure key deliverable deadlines are being met.
- Lead organization-wide usage of Asana project management tool for all Studio/Marketing projects and train all users (UWMD staff and outside contractors, as required) on initiation and tracking of projects.
- Execute and manage a wide variety of details that involve direct mail, digital campaigns, public relations, customer communications, media advertisements, promotions, and other marketing plans.
- Track marketing campaigns, prepare performance analysis reports post campaign and make recommendations to concurrent programs for corrective modifications.
- Implement project management system for documenting and tracking activities.
- Develop and implement processes for invoices, and corporate card expenses related to marketing in partnership with various departments across the organization.
- Attend company sponsored events.
