Southern California Reproductive Center "SCRC" is a leading fertility clinic in Beverly Hills, Santa Barbara & Pasadena and is a part of the Women's Care family. We are dedicated to providing our patients with the highest quality of care with respect and compassion. Employing the most innovative technologies, we optimize the chances for success in creating a family. Our practice is proudly inclusive and supports a diverse patient population.
The Marketing Specialist contributes to and implements content strategy and execution that drives engagement and new patient leads for our fertility services across multiple social media platforms.
- Own, build and grow the organic social program including content development, content calendar, follower growth/engagement, and reporting for all company entities.
- Create informed, cohesive, and attractive social media campaigns that appeal to SCRC's target audience of potential customers/patients and distribute content on key social channels to maximize SCRC's social exposure.
- Expand our social channel presence from FB/IG to Pinterest, Twitter, and eventually LinkedIn.
- Develop and manage the social content calendar and assure assets are developed on schedule.
- Report and analyze social channel results and develop recommendations based on performance.
- Monitor competitors' social channels and provide brief audits/findings for internal leadership.
- Produce webinar events including oversee the development of the content and presentation used by the doctors, develop promotional program to drive event attendance through digital marketing, and manage the Zoom session during the live event.
- Develop webinar event email campaigns and communications to consumers/patients with agency.
- Shoot and produce video and photo content with doctors, staff, and patients.
- (potentially), for Reels and other social platforms as needed.
- With Marketing Director, manage a videographer/photographer for occasional professional level video and photo shoots with doctors, staff, and potentially patients.
- Determine new content ideas to leverage for social (e.g. infographics, IG stories).
- Assist in the development of assets for internal presentations (e.g. PPT for quarterly staff meetings).
- Interview key stakeholders (e.g. doctors, head of clinical) to gather insights to inform relevant social content.
- Ensure consistent use of brand imagery, apply good design practice, and assure core value proposition messaging is communicated on organic social platforms and across marketing materials.
- Collaborate and facilitate print collateral for the doctors and physician liaison team to produce new materials. Manage revisions and updates with third party designer.
- Review competitors' patient acquisition & digital efforts for internal audits and presentations and develop opportunities for our brand.
- Assist Marketing Director in ad hoc new projects as the company's business evolves.
- Other duties as assigned.
This position is a hybrid role with 3 days onsite and 2 days remote