MARKETING SPECIALIST

POSITION SUMMARY
The Marketing Specialist plays a key role in supporting the PHLCVB’s marketing initiatives. Working under the direction of the Senior Marketing Manager, the Specialist will oversee day-to-day advertising workflows, contribute creative ideas, manage project timelines, and serve as a liaison with vendors and internal teams.  

PRIMARY RESPONSIBILITIES

Advertising Campaign Support

• Support development and execution of paid media plans in collaboration with the Senior Marketing Manager.
• Manage trafficking of advertising assets and confirming placement activations.
• Monitor and track campaign performance; compiling post-campaign reports with insights and recommendations for future campaigns.
• Research advertising opportunities to support future planning and media recommendations.
• Manage invoice tracking and assist with advertising and promotional budget documentation.

Creative and Content Support

• Contribute creative input and collaborate on campaign visuals and messaging.
• Provide creative support for promotions and experiential activations, bringing a fresh perspective and inventive mindset beyond paid advertising campaigns.
• Stay current on marketing, advertising and design trends to bring fresh, innovative ideas to campaigns.
• Support content adaptation for different platforms (print, digital, etc.) Work closely with the social team to support their creative efforts.
• Coordinate details for photo and video shoots, including scheduling and asset management.
• Working with internal team, support digital asset organization ensuring files are properly tagged, updated and accessible.

Project and Workflow Management

• Act as a project manager for assigned marketing initiatives, including scheduling, tracking, and reporting on internal and external marketing project requests.
• Draft project briefs, establish timelines and coordinate deliverables to ensure smooth workflow from inception to completion.
• Serve as a liaison with assigned agencies, creative vendors, media buyers, and production partners to ensure campaigns and projects are delivered on time and within budget.
• Track, review and proof marketing collateral, advertisements, and creative materials to ensure accuracy, brand consistency, and quality. Manage annual collateral calendar.
• Support marketing elements for PHLCVB events and special activations.

QUALIFICATIONS

Education and Experience

• Bachelor’s degree in Marketing, Communications, Hospitality, or related field (or equivalent experience).
• 4-5 years of relevant experience in marketing and advertising; tourism or destination marketing experience preferred.

Skills and Competencies

• Strong understanding of advertising planning, campaign execution, and reporting.
• Prior experience contributing to and implementing marketing campaigns.
• Excellent project management and organizational skills; ability to manage multiple priorities in a fast-paced environment.
• Strong creating thinking with attention to detail and quality.
• Ability to work independently and as a collaborative team player
• Effective communicator with strong writing, proofing and interpersonal skills.
• Proficiency with Microsoft Office Suite (Outlook, Word, Excel, PowerPoint); experience with project management platforms and digital asset management systems preferred.
• Knowledge of Philadelphia as a destination preferred and a passion for the PHLCVB’s mission.

PHYSICAL / COGNITIVE ACTIVITIES

This description of physical and mental activities is not intended to describe essential job functions.  Rather, its purpose is to give the job applicant a feel for the physical and mental activities normally attendant to the job to the end that an applicant with a disability can determine whether he or she will be able to do this job either with or without accommodation.

While performing the duties of this job, the employee is occasionally required to stand; walk; sit; use hands to finger, handle, or feel objects, tools or controls; reach with hands and arms; climb stairs; balance; stoop, kneel, crouch or crawl; talk or hear; taste or smell. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.