Job Summary:
As a member of the Mission Advancement team at Horizon Goodwill Industries, the Marketing & Public Relations Manager will lead our efforts to amplify community awareness of Horizon Goodwill’s mission and social enterprise initiatives. This position is responsible for crafting compelling narratives that showcase our impact, forge strategic partnerships, and highlight our transformative workforce development and human services programs. This position will have a direct impact on donations volume, retail thrift sales, and community awareness of our business services and the diverse programs available to those we serve. This is a key role in communicating Horizon Goodwill’s story and its vital contributions to our community.
Essential Functions:
- Works with senior level staff to create and execute an annual marketing plan that markets the individual business segments and departments (i.e., donated goods, business services, workforce development, human resources, training).
- Ensures that all marketing materials and efforts are conducted in accordance with Horizon Goodwill Industries graphic standards and Goodwill Industries International brand standards.
- Designs marketing materials for the organization including but not limited to: print and online/radio/digital advertisements, social media posts and blogs, newsletters, posters, postcards, and brochures.
- Manages social media presence across all platforms by posting content and monitoring customer & community feedback.
- Works with outside vendors to maintain and regularly update the HGI corporate website.
- Coordinates and/or assists with special events including store openings, customer appreciation days, donation drives, annual awards dinner, and other events as needed.
- Reviews and analyzes results achieved from marketing campaigns and various events and makes recommendations for improvements.
- Prepares reports and authors press releases, articles, scripts, participant profiles and other written materials to support marketing functions.
- Develops and maintains relationships with community organizations and attends events such as chamber functions, civic group meetings, and economic development functions.
- Other duties necessary and essential for the success of Goodwill.
