Marketing Acquisition Director, Training Products

Buffini & Company is entering its 30th year of inspiring the real estate world with a simple truth: take care of your customers and your business will thrive. For three decades we’ve led the industry in showing that working by referral is not just the best strategy for agents, it’s the winning strategy. Through live events, coaching, training and technology, we give professionals the tools and know-how to grow their businesses. Now we’re building a world-class marketing team that pairs high-tech innovation with high-touch connection. From leveraging AI to creating human-centered experiences, we’re building an omnichannel marketing engine fueled by genuine relationships. If you’re ready to shape the future of marketing by showing the industry how to use technology to serve people, we want to talk to you. 

Position Summary 

We are seeking a results-driven Marketing Acquisition Director to own and accelerate the growth of Buffini’s training products, including flagship programs like 100 Days to Greatness® and Certified Full-Service Professional ®. This role is responsible for designing and executing customer acquisition strategies that connect agents, brokers and teams with the training systems that will transform their business. The right candidate will be both analytical and creative, combining data-driven performance marketing with compelling storytelling that inspires professionals to invest in their growth. 

Key Responsibilities (Additional Duties May Be Added As Needed)

• Develop and execute multi-channel marketing campaigns to drive customer acquisition for Buffini training products (email, paid media, digital, social, partnerships, events). 

• Collaborate with product, sales and creative teams to build campaigns that highlight the unique value of Buffini training and generate qualified leads. 

• Optimize funnel performance, from awareness through conversion, using analytics and A/B testing to improve ROI. 

• Identify and manage external partners, vendors and channels that can expand reach and acquisition. 

• Track, analyze and report on KPIs to leadership, ensuring acquisition goals are met or exceeded. 

• Support product launches, promotions and campaigns with strong go-to-market execution. 

• Partner with the coaching and events teams to integrate training promotion into Buffini’s broader ecosystem. 

Work Environment

The work environment characteristics here are representative of those an associate encounters while performing the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Qualifications

• 5+ years of experience in marketing, with a focus on customer acquisition, product marketing or demand generation. 

• Proven track record of creating and scaling multi-channel campaigns that drive measurable growth. 

• Experience with digital advertising platforms (Google Ads, Meta, YouTube, LinkedIn) and marketing automation tools. 

• Strong analytical skills with the ability to interpret data and translate insights into action. 

• Excellent communication skills with a knack for crafting persuasive, human-centered messaging. 

• Knowledge of the real estate industry or professional training/education products is a plus. 

• Thrives in a fast-paced environment and enjoys both strategy and hands-on execution. 

Physical Demands

The physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Must regularly be required to sit and talk or hear while performing duties.
• The associate frequently is required to use hands to finger, handle, or feel and reach with hands or arms. 
• The associate is occasionally required to stand and walk. 
• The associate must occasionally lift and/or move up to 10 pounds. 

Why Join Us 

At Buffini & Company, you’ll be part of a team that has been shaping the real estate industry for 30 years and is still leading the way. You’ll work alongside passionate professionals who believe in the power of relationships, the value of hard work, and the impact of serving others. Together, we’re building the next chapter of Buffini — and we want you on the team.